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Prime Piccadilly Circus site in central London has been chosen by the platform to push its brand story and engage consumers.
Prime Piccadilly Circus site in central London has been chosen by the platform to push its brand story and engage consumers.
Slogans are an important aid to branding and advertising engagement, so why has their use been declining in recent years?
Brands have a great opportunity to achieve excellent ROI on the platform. However, there are several important points to be aware of.
The Economist examines the rapid rise of e-commerce ventures that could revolutionise the informal retail sector’s supply chain dynamics.
Too many companies looking to expand into Africa do so on the back of outdated, or even non-existent, market research data.
New York PR agency secretly owned an ‘independent’ industry news website and used it to promote itself and bash its competitors.
Public Relations Controversies Read More »
As TikTok grows at an astounding rate, do social media teams use one, or both? And what’s the strategy?
Social Media Strategy Read More »
Leena Nair to leave senior role at Unilever to take over the day-to-day running of luxury fashion house Chanel.
Executive Appointments Read More »
Digital marketing is the number one responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.
Marketer job roles Read More »