Uncategorized – African Marketing Confederation

Health-conscious Consumers

As more consumers start to seek healthier lifestyles, healthy products are now entering mainstream outlets. Yet transparency is paramount.

More than half of consumers say they are giving more thought to the social and environmental impact of their purchases before they buy.

Latest penalty means that embattled Meta has been fined around US$1-billion by the European Union since September last year.

Almost all marketing respondents to a Warc survey say the impact of the recession is affecting their planning.

Johnnie Walker’s 50-minute brand film showcases great examples of human endeavour and change-making progress on the continent.

December event will discuss topical issues that defined the year, as well as those envisaged to become trends and game-changers in 2023.

Prime Piccadilly Circus site in central London has been chosen by the platform to push its brand story and engage consumers.

Slogans are an important aid to branding and advertising engagement, so why has their use been declining in recent years?

Brands have a great opportunity to achieve excellent ROI on the platform. However, there are several important points to be aware of.

The Economist examines the rapid rise of e-commerce ventures that could revolutionise the informal retail sector’s supply chain dynamics.