An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
MARKETER JOB ROLES
Digital strategy now the biggest responsibility of marketing bosses
By our News Team | 2021
Digital marketing is the number one responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.
Results from the most recent edition of The CMO Survey show that marketer responsibilities and strategic roles have increased against the rise in digital spending.
Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% growth over the last year, and is projected to grow by 14.7% in the next year, according to the US-based study.
In the wake of this spending, the survey found that digital marketing is the number one responsibility reported by marketers, superseding a dominant historic focus on brand-related activities. These and other results were based on a sample of 282 top marketers at for-profit American companies.
The pandemic has prompted many companies to undergo a rapid transformation in their go-to-market models, the Founder of The CMO Survey, Professor Christine Moorman, wrote in an article published by the American Marketing Association.
Photo by Sora Shimazaki from Pexels
Companies report rapid digital progress
According to Professor Moorman, more companies report moving past the nascent phase of their digital transformations (31.1% in this phase a year ago to only 8.6% today) and into emerging (53.1%), integrated (26.9%) or institutionalised (11.4%) phases.
Marketing leaders report being asked to lead 73% of the digital transformation in companies, challenging assumptions that such processes are managed primarily by technology leaders.
Marketing leaders are also asked by their CEOs or CFOs to participate in board meetings and in the preparation for earnings calls with financial market analysts more than ever.
“Although there is room for improvement, these encouraging results indicate marketing leaders are earning a seat at the table more than is suggested in the popular press,” Professor Moorman said.
As tougher times bite, only 10% of CMOs believe their marketing investments will enable them to emerge better off than their competitors.
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
Alliance offers a simple, fast and convenient experience for consumers to buy groceries online, with orders being delivered within an hour.
Consumer must feel that buying the product will somehow elevate them so that they sit more squarely alongside the influencer they follow.
What are the key things that people consider before buying online? Researchers find that the computer mouse holds important clues.
Bon Marché has typically confined itself to the affluent suburbs of Zimbabwe’s capital. Now it has opened in Marondera in Mashonaland East,
As rugby fans liken the SA national team’s alternative kit to the Checkers Sixty60 e-commerce platform, the brand seizes the opportunity.
Sports apparel company renews an old partnership with Newcastle United as it further cements its presence in top soccer competitions.
Interactive Advertising Bureau study finds internet advertising has reached a new high of 34% of the overall SA advertising market.