Spar Group’s home-delivery service is replacing some of its fuel-powered bikes to ‘promote sustainability in the retail sector’.
Latest SA e-commerce grocery player rolls out electric vehicle fleet Read More »
Simple packaging can infer that a product has fewer ingredients and is purer – and therefore justifies a higher price. But not always.
Is less more? Examining the consumer trend toward minimalist packaging Read More »
Features that distinguish Kenyan retail from many African markets include supremacy of local products and an ‘incredible’ shopping experience.
Kenya’s thriving grocery retail sector shows innovation and growth Read More »
On average, customers are willing to wait no more than 24 hours for complete resolution of their query, study finds.
SA financial services brands rate highly in latest CX index Read More »
The immediacy of social media and the 24-hour news cycle makes newsjacking a viable marketing tactic. But beware of the pitfalls.
When topical news stories become a brand-building opportunity Read More »
Can they get a foot in the door and take market share from the big global sneaker names? African brands think they can.
African sneaker brands are showing some fancy footwork Read More »
Generative artificial intelligence takes centre stage, as does the race to monetisation and integrity economics.
Dentsu study unveils the media trends set to shape 2024 and beyond Read More »
Chocolate may be ‘the language of love’, but consumers are not loving the price hikes as cocoa crops in Africa continue to struggle.
Chocolate prices rise worldwide due to cocoa shortage in West Africa Read More »
Often, the most memorable action a brand can take on social media is simply providing a response, study finds.
There’s a shift in what consumers find memorable on social media Read More »
Agencies will often push content marketing as a way to generate leads and improve brand visibility. But there are pitfalls.
Downsides of content marketing your agency isn’t telling you about Read More »
