Uncategorized – African Marketing Confederation

How valuable are online product recommendations to consumers?

Study sets out to determine how valuable product recommendation systems are to online shoppers, rather than the retailer.

Singer-songwriter and global sporting brand have a history of launching disruptive fashion takes on sport styles.

Digital innovations by businesses on the continent will fail unless they are accompanied by high levels of customer trust, study finds.

Wars. Inflation. Infrastructure failure. In spite of difficult times, consumers are making a conscious decision to choose ‘Joy’.

The most effective strategy to boost email results is email list segmentation. Also test each mail beforehand and avoid bombarding people.

As tougher times bite, only 10% of CMOs believe their marketing investments will enable them to emerge better off than their competitors.

Alliance offers a simple, fast and convenient experience for consumers to buy groceries online, with orders being delivered within an hour.

Consumer must feel that buying the product will somehow elevate them so that they sit more squarely alongside the influencer they follow.

What are the key things that people consider before buying online? Researchers find that the computer mouse holds important clues.

As rugby fans liken the SA national team’s alternative kit to the Checkers Sixty60 e-commerce platform, the brand seizes the opportunity.