Uncategorized – African Marketing Confederation

Tips on how to make your brand the stand-out marketing act of 2024

Relationships are still at the core of successful transactions, but marketers must be disruptive and embrace storytelling and social proof.

Pieter Boone steps down after a short tenure and is being replaced by Sean Summers, who was CEO until 2007.

Study sets out to determine how valuable product recommendation systems are to online shoppers, rather than the retailer.

Singer-songwriter and global sporting brand have a history of launching disruptive fashion takes on sport styles.

Digital innovations by businesses on the continent will fail unless they are accompanied by high levels of customer trust, study finds.

Wars. Inflation. Infrastructure failure. In spite of difficult times, consumers are making a conscious decision to choose ‘Joy’.

The most effective strategy to boost email results is email list segmentation. Also test each mail beforehand and avoid bombarding people.

As tougher times bite, only 10% of CMOs believe their marketing investments will enable them to emerge better off than their competitors.

Alliance offers a simple, fast and convenient experience for consumers to buy groceries online, with orders being delivered within an hour.

Consumer must feel that buying the product will somehow elevate them so that they sit more squarely alongside the influencer they follow.