Uncategorized – African Marketing Confederation

Africa’s entertainment and media industry is forecast to grow

While cost-of-living increases are causing consumers to re-evaluate discretionary spending, strong growth is expected across multiple segments.

Issue 3 2023 of Strategic Marketing for Africa is now available online. Illustration via African Marketing Confederation

Newsletters can be a great way to inform clients and connect with your audience. But have a strategy and don’t leave it all to Chat GPT.

The immediacy of social media and the 24-hour news cycle makes newsjacking a viable marketing tactic. But beware of the pitfalls.

Second issue of publication highlights key issues affecting the modern Malawian marketer, including influencer marketing and AI platforms.

Wunderman Thompson and VMLY&R will join forces from next year, forming a new creative giant claimed to be industry’s largest.

Can they get a foot in the door and take market share from the big global sneaker names? African brands think they can.

New Zealand’s team is both the most valuable and the strongest brand in world rugby, study finds. SA’s Springboks are lagging.

Spar Group’s home-delivery service is replacing some of its fuel-powered bikes to ‘promote sustainability in the retail sector’.

Simple packaging can infer that a product has fewer ingredients and is purer – and therefore justifies a higher price. But not always.