BRAND INNOVATION

Coca-Cola Creations unveils special-edition flavour inspired by Africa

By our African Marketing Confederation News Team | 2024

Wozzaah flavour variant is ‘inspired by the beating heart of African culture’ and being sold for a limited time in selected countries.

CocaCola has launched a special-edition Africa-themed drink called Coca–Cola Wozzaah, which is being sold for a limited time in select markets including Nigeria, Algeria, South Africa and Morocco.

Photo: Coca-Cola Creations

 

The company calls it “a symphony of flavours inspired by the beating heart of African culture”, adding in a press release that the drink “is crafted to embody the pulsating rhythm and dynamic energy of Africa”. 

According to the release, the regular Coke taste is “remixed with vibrant, tropical flavours inspired by Africa”. 

The promotional strategy for Wozzaah – the name is inspired by the isiZulu term for “come here” – includes a partnership with global music sensation and Eswatini citizen, Uncle Waffles.  

“Renowned for her electrifying performances and unwavering commitment to celebrating African culture, Uncle Waffles promises to infuse the Coca-Cola Wozzaah experience with unparalleled energy and celebrations that can be connected to fans across the world,” the company states. 

An innovation by Coca-Cola Creations 

Wozzaah is an innovation by Coca-Cola Creations, the arm of the business charged with developing limited-edition variants of the product that will appeal to younger consumers. The aim is to spark conversations around the brand, particularly on social media. 

Through an online Creations Hub, fans of Wozzaah are being invited to an interactive online experience that amps up African creativity through artists reshaping the global music scene.  

Hosted by Uncle Waffles, each channel features audiovisual elements inspired by distinct spaces within South Africa, Morocco, Algeria and Nigeria. Fans can digitally explore the unique interactive experience and engage with social elements including customisable Snapchat lenses. You can explore the immersive experience here. 

CocaCola is also collaborating with WafflesnCream popularly known as ‘waf.’, Nigeria’s first skateboarding company, to create exclusive merchandise available for purchase in select markets. You can view the merchandise here. 

Comments Oana Vlad, Senior Director for Global Strategy at The Coca-Cola Company: “This latest expression and collaboration with incredible African artists, designers and voices is what Coca Cola Creations is all about – creating ‘Real Magic’ for our fans through cultural connections.”

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.