Coca-Cola is still the world’s most valuable soft drink brand

“The Covid-19 pandemic has put a huge amount of pressure on the food and drink industry globally, from disrupted supply chains and panic buying to a complete change in consumer habits,” observed Savio D’Souza, Valuation Director at Brand Finance.

“The result of this has led to [most] brand values suffering this year. The future is not bleak, however. Brands with high levels of familiarity and reputation are likely to bounce back successfully as we begin the return to normality.”

Coca-Cola’s brand value declined by 13%

Coca-Cola, has once again been named the world’s most valuable soft drink brand, despite recording a 13% brand value decline to $33,2bn. Coca-Cola thus maintains a healthy lead over rival Pepsi, which sits in second place with a brand value of $18,4bn.

In addition to measuring overall brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity and business performance. According to these criteria, Coca-Cola is also the world’s strongest soft drink brand – and the fourth-strongest brand in the world.

With a rich 129-year history, Coca-Cola is still the most consumed soda in the world, with a staggering 1,9 billion servings across 200 countries each day. As with other brands globally, however, Coca-Cola’s parent company has not been immune to the impact of Covid-19, with the multinational forced to restructure and cut over 2 000 jobs.

Red Bull came in third in the 2021 rankings. Founded in 1987, the Austrian-based brand is known for its unique marketing strategy which embraces extreme sports, celebrity endorsements, music, and more – an approach that sets it apart when it comes to connecting with consumers.

The Top 10 Most Valuable Soft Drink Brands in 2021 are as follows:

1. Coca-Cola
2. Pepsi
3. Red Bull
4. Nescafe
5. Monster Energy
6. Sprite
7. Gatorade
8. Dr Pepper
9. Mountain Dew
10. Lipton Iced Tea