
Watchdog instructs auto brand to remove or amend TV ad campaign
SA’s Advertising Regulatory Board finds Kia advertisement could be offensive to people with certain health disorders.
COUNTERFEIT GOODS
By our African Marketing Confederation News Team | 2025
‘Networks of corruption’ and inadequate resources at regulatory authorities mean up to 80% of popular brands of drinks could be fake.
Mozambican authorities and a local industry body have raised the alarm at the large number of counterfeit alcoholic drunks being sold in the country – as high as 80% being counterfeit when it comes to certain popular alcohol brands.
Photo by Craig Adderley from Pexels
The National Association of Producers and Importers of Alcoholic Beverages has now appealed for awareness campaigns, tougher legislation, and training for inspectors and technicians in order to better monitor the alcoholic beverages market.
“Networks of corruption” and inadequate resources within the relevant government departments are being blamed. The lower prices that consumers are being charged for counterfeit products is also fuelling the demand.
In a recent interview with AIM, the official news agency in Mozambique, the Director of the National Inspectorate of Economic Activities (INAE), Ana Rita Freitas, said the inspectorate was being hampered by having neither the training nor the equipment to carry out laboratory tests on products to test if they are genuine or not.
“Unfortunately, INAE can’t prove whether a gin or whisky is counterfeit or not. INAE has neither the training nor the equipment to carry out laboratory tests. There is a need to establish collaboration with partners who can provide experts on the matter,” she is quoted as saying.
Freitas also acknowledged corruption as a factor, saying “there are a lot of crooks in this area” and telling AIM that seized illegal drinks often found their way back onto the market again.
According to Freitas, the market is now “saturated” with drinks “of dubious quality”.
Zimbabwe concerned at counterfeit groceries
Zimbabwe is currently involved in a crackdown on counterfeit and smuggled goods, particularly grocery products being sold through tuck shops and vending stalls.
Speaking to the Parliamentary Portfolio Committee on Industry and Commerce in late February, Douglas Runyowa, Chief Director for Commerce in the Ministry of Industry and Commerce, said the influx of these goods is at alarming levels.
“Most of what we have seen in the informal sector is quite shocking. In our awareness programmes we are warning people that, while some of these products might be cheap, they come at the expense of health because we cannot guarantee their safety,” Runyowa told the parliamentary body.
“The results [of a study the department] showed that 50% of these products did not comply with the required standards. You can find fake Vaseline, fake flour, fake rice, fake toothpaste – and this is an alarming situation.”

SA’s Advertising Regulatory Board finds Kia advertisement could be offensive to people with certain health disorders.

Global study finds AI is helping marketers produce more – but is not creating the time and creative space they expected.

Urban Africa will double its footprint, adding the equivalent of more than 4,000 Manhattans or almost 400 Singapores, The Economist reports.

Luc Demez brings experience from Europe and African countries as the Carrefour brand looks to expand into Nigeria with a local partner.

What makes brands successful in Africa? A summary of the award-winning paper presented at Esomar’s first conference in Africa.

Woolworths supermarket chain embraces an AI-powered chef as it leverages two decades of recipes to answer an age-old family question.

Consumers are prioritising their wellness despite tighter wallets, meaning sportswear remains one of the most resilient areas of fashion.

Nominations for the 2026 African Marketing Confederation and African Supply Chain Confederation awards close on 31 July.

Consumers may stick with troubled brands because their emotional attachment overrides the perceived risk, study finds.

Book draws a line between customer experience – the private-sector marketing discipline – and what its authors call ‘Citizen Experience’.

Six years ago, the historic South African department store chain was in voluntary business rescue. Now it plans to open 50 new stores.