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The unveiling of the Top 200 brands by the Marketers Association of Zimbabwe culminates in the Superbrand Awards at year-end.
CONSUMER TRENDS
By our News Team | 2023
Annual Euromonitor study finds that authenticity, digitisation in purchasing, and disruptive Gen Zeders are among the top trends.
Global market research company, Euromonitor International, today released its ‘Top 10 Global Consumer Trends 2023’ report. The annual study aims to help organisations stay ahead of disruption, predict consumer shopping motivations and fulfil unmet consumer needs.
The 10 key trends that Euromonitor outlines are as follows:
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“The past few years have been anything but ordinary, and 2023 will be no exception,” says Alison Angus, Head of Innovation Practice at Euromonitor International. “Companies should expect quite divergent behaviour as consumers cope with ongoing challenges while getting back in their stride.”
The unveiling of the Top 200 brands by the Marketers Association of Zimbabwe culminates in the Superbrand Awards at year-end.
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