Sports Sponsorship
Marketing deal would cost around US$51.8-million over three years and aim to boost international tourism. But critics are unconvinced.
CONTENT MARKETING
Ensure your content finds an engaged audience and delivers ROI
By our News Team | 2022
The challenge is to find content marketing specialists who produce quality content that performs well and delivers on business objectives.
Content marketing is an increasingly important component of many marketing strategies and budgets for good reason – strong return on investment.
But, says Africa-based online media company Broad Media, there is a challenge. Not many companies have content marketing specialists who can produce quality content which performs well.
The company provides the following tips to ensure a content marketing campaign stands out and generates leads.
Create engaging content
To create an article that performs well, keep it short and focus on one idea. Do not try to cram as much info as possible into one article.
Image by Diggity Marketing from Pixabay
Try to imagine what people want to read. Here are a few examples that can work well:
- The best deals from a sale your business is running.
- Tips and advice that will be valuable to your target audience.
- Educational content about one of your products or services.
It is important that this content is concise and direct, as this makes it easier for your readers to consume. Do not try to push a marketing angle or make it sound like a sales pitch.
Link to a page to capture leads
Your content should contain a link to a page on your website where you have a lead-capturing form.
This form should be prominent – preferably at the top of the web page – and should not try to capture too much information. The less detail you request, the more leads you are likely to generate.
Partner with big publishers
Once you have your article ready, you need to get it in front of as many prospective customers as possible.
The best way to do this is to partner with the largest publications in your industry, as they will already have a passionate and engaged audience that your business can target.
Customer Experience
Changing consumer expectations mean many CX strategies won’t win and retain customers in this new business environment, study finds.
Retail Industry
Organisation’s mission is to offer education, insights and events that help drive the evolution of the retail industry around the world.
Travel and Tourism
Sector must take advantage by finding fresh routes to traveller engagement and new ways of building customer experiences.
Conferences and Exhibitions
More than 300 exhibitors representing 15 African countries are already registered, along with 275 buyers from 45 countries.
E-commerce
Global e-commerce giant is said to have postponed SA launch to late 2023 and paused Nigerian market entry until further notice.
Podcasting
On a continent where huge numbers of young people are embracing non-traditional mediums, the rise of podcasting seems assured.
The Metaverse
Nearly half of executives interviewed by Deloitte say they face difficulty with developing or implementing the technology.
African Marketing News
Issue 4 2022 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides key 2023 insights.
Consumer Trends
Study identifies ‘global macro movements’ across human behaviour that will shape business, culture and society in the coming year.
Digital Advertising
The Department of Justice is seeking a breakup of Google’s business that brokers digital advertising across much of the internet.