
MAZ marks the second phase of its 2023 Superbrand research process
The unveiling of the Top 200 brands by the Marketers Association of Zimbabwe culminates in the Superbrand Awards at year-end.
CORPORATE SUSTAINABILITY
By our News Team | 2022
Nearly 90% of people believe it’s not enough for businesses to say they’re prioritising sustainability. They want to see proof of action.
Consumers around the world are demanding more progress on sustainability and social efforts and, in consequence, are looking to businesses to step up the pace.
So says a new study by computer technology company Oracle and Pamela Rucker, CIO Advisor and Instructor for Harvard Professional Development, which is part of the famed Harvard University.
The “No Planet B” study surveyed more than 11,000 consumers and business leaders across 15 countries and found that people are fed up with the lack of progress society is making towards sustainability and social initiatives. They want businesses to turn talk into action, and believe technology can help organisations succeed where people have failed until now.
Image by RoadLight from Pixabay
Among the findings:
“The results show that people are more likely to do business with, and work for, organisations that act responsibly toward our society and the environment,” says Rucker.
“This is an opportune moment. While thinking has evolved, technology has as well, and it can play a key role in overcoming many of the obstacles that have held progress back.”
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