
Sports Sponsorship
Marketing deal would cost around US$51.8-million over three years and aim to boost international tourism. But critics are unconvinced.
CORPORATE SUSTAINABILITY
By our News Team | 2022
Nearly 90% of people believe it’s not enough for businesses to say they’re prioritising sustainability. They want to see proof of action.
Consumers around the world are demanding more progress on sustainability and social efforts and, in consequence, are looking to businesses to step up the pace.
So says a new study by computer technology company Oracle and Pamela Rucker, CIO Advisor and Instructor for Harvard Professional Development, which is part of the famed Harvard University.
The “No Planet B” study surveyed more than 11,000 consumers and business leaders across 15 countries and found that people are fed up with the lack of progress society is making towards sustainability and social initiatives. They want businesses to turn talk into action, and believe technology can help organisations succeed where people have failed until now.
Image by RoadLight from Pixabay
Among the findings:
“The results show that people are more likely to do business with, and work for, organisations that act responsibly toward our society and the environment,” says Rucker.
“This is an opportune moment. While thinking has evolved, technology has as well, and it can play a key role in overcoming many of the obstacles that have held progress back.”
Marketing deal would cost around US$51.8-million over three years and aim to boost international tourism. But critics are unconvinced.
Changing consumer expectations mean many CX strategies won’t win and retain customers in this new business environment, study finds.
Organisation’s mission is to offer education, insights and events that help drive the evolution of the retail industry around the world.
Sector must take advantage by finding fresh routes to traveller engagement and new ways of building customer experiences.
More than 300 exhibitors representing 15 African countries are already registered, along with 275 buyers from 45 countries.
Global e-commerce giant is said to have postponed SA launch to late 2023 and paused Nigerian market entry until further notice.
On a continent where huge numbers of young people are embracing non-traditional mediums, the rise of podcasting seems assured.
Nearly half of executives interviewed by Deloitte say they face difficulty with developing or implementing the technology.
Issue 4 2022 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides key 2023 insights.
Study identifies ‘global macro movements’ across human behaviour that will shape business, culture and society in the coming year.
The Department of Justice is seeking a breakup of Google’s business that brokers digital advertising across much of the internet.