Landmark gathering gets underway with delegates from over 30 countries
Opening plenary hears that securing Africa’s economic future requires businesses to discover new customers and cross-border opportunities.
A.M.C. MEMBER NEWS
Ethiopian marketing body embarks on ambitious membership drive
By our African Marketing Confederation News Team | 2024
Association is inviting expressions of interest from individuals and corporations as it aims to develop the profession in the country.
Ethiopian marketers at their most recent networking event. Photo: EMPA
The Ethiopian Marketing Professionals Association, which is one of the newer members of the African Marketing Confederation, has embarked on a membership drive as it seeks to realise its goal of increase membership by 50 percent.
With over 300 members and six executive committees driving its activities, the EMPA aims to serve as a catalyst for the development of the marketing profession in the country.
Under the theme ‘Your network is your net worth’, the association is inviting expressions of interest from individuals and corporations.
“Join EPMA and immerse yourself in the pinnacle of marketing excellence. Join a vibrant community, access invaluable resources, and seize the opportunity to lead and innovate,” the association says.
Among the membership benefits are quarterly events that provide valuable insights and networking opportunities. The most recent event was held on 27 June at the Hilton Hotel in Addis Ababa, in partnership with BGI Ethiopia, one of the country’s leading breweries. Other event partners were 251 Communications & Marketing PLC, and Coca-Cola Beverages Africa – Ethiopia.
Keynote speakers were Behailu Ayele, Corporate Communication & CSR Director with BGI Ethiopia, and Suleiman Ngondi, Sustainability & Communications Manager at Uganda Breweries. Their topic for the evening was ‘Marketing for Social Good’.
There was also a panel discussion that featured four panellists and was moderated by Rahwa Gebremeskel, GM at Unbox Marketing & Consultancy.
Core mission of the EMPA
The core mission of the EMPA is to provide a professional platform for nurturing and advancing the marketing profession while upholding ethical standards. Through professional development programmes, research initiatives, knowledge management, and publications, EMPA strives to contribute to the growth and integrity of the marketing industry in Ethiopia.
Organisations wishing to join as corporate members have three membership options: Platinum, Gold and Silver.
To find out more about the Ethiopian Marketing Professionals Association and its membership benefits, visit the LinkedIn page here, or website here.
Pre-conference masterclass discusses taking African brands to the world
Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.
Africa’s first Sports Direct retail store opens its doors in Nairobi
Second outlet planned for Nairobi before year end, with Nigeria, South Africa and Morocco said to be future target markets.
Search is fragmenting – credibility and trust create the new visibility
Online search behaviour has changed significantly with the rise of AI. How can African brands adapt to this new marketing landscape?
The move toward future-ready food packaging where materials meet AI
Researchers propose a framework for packaging that senses, learns and acts – making packaging an active, AI-powered tool against food waste.
Malawi’s marketers urged to put trust at the heart of the profession
Country needs marketers to build recognition and consumer trust around Malawian products and national brand, says Deputy Minister.
Lingerie brand creates street-stopping advertising in Manhattan
Fashion brand suspends giant lingerie high above the city’s streets, using shadows to create a moving billboard for pedestrians and motorists.
We know AI influencers aren’t real – so why do we trust them?
Researchers describe AI influencers as having a ‘dual identity’. Consumers evaluate both ‘person’ and ‘technology’ identities at once.
Why trust has become a critical asset for hotel industry marketers
Reputation and trust, once modest influences on hotel choice, have become some of the strongest predictors of patronage, study finds.
FNB bank’s eBucks programme dominates the 2026 SA loyalty awards
South African brands are increasingly setting the global benchmark for customer loyalty strategies, organisers say.
Zambia’s strongest creative ideas are emerging from local truths
Global influences among younger consumers are still present, but they are being filtered through a distinctly Zambian lens.