Ethiopian marketing body embarks on ambitious membership drive

By our African Marketing Confederation News Team | 2024

Association is inviting expressions of interest from individuals and corporations as it aims to develop the profession in the country.

Ethiopian marketers at their most recent networking event. Photo: EMPA

The Ethiopian Marketing Professionals Association, which is one of the newer members of the African Marketing Confederation, has embarked on a membership drive as it seeks to realise its goal of increase membership by 50 percent.


With over 300 members and six executive committees driving its activities, the EMPA aims to serve as a catalyst for the development of the marketing profession in the country.


Under the theme ‘Your network is your net worth’, the association is inviting expressions of interest from individuals and corporations.


“Join EPMA and immerse yourself in the pinnacle of marketing excellence. Join a vibrant community, access invaluable resources, and seize the opportunity to lead and innovate,” the association says.


Among the membership benefits are quarterly events that provide valuable insights and networking opportunities. The most recent event was held on 27 June at the Hilton Hotel in Addis Ababa, in partnership with BGI Ethiopia, one of the country’s leading breweries. Other event partners were 251 Communications & Marketing PLC, and Coca-Cola Beverages Africa – Ethiopia.


Keynote speakers were Behailu Ayele, Corporate Communication & CSR Director with BGI Ethiopia, and Suleiman Ngondi, Sustainability & Communications Manager at Uganda Breweries. Their topic for the evening was ‘Marketing for Social Good’.


There was also a panel discussion that featured four panellists and was moderated by Rahwa Gebremeskel, GM at Unbox Marketing & Consultancy.


Core mission of the EMPA


The core mission of the EMPA is to provide a professional platform for nurturing and advancing the marketing profession while upholding ethical standards. Through professional development programmes, research initiatives, knowledge management, and publications, EMPA strives to contribute to the growth and integrity of the marketing industry in Ethiopia.


Organisations wishing to join as corporate members have three membership options: Platinum, Gold and Silver.


To find out more about the Ethiopian Marketing Professionals Association and its membership benefits, visit the LinkedIn page here, or website here.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.