A.M.C. MEMBER NEWS

Ethiopian marketing body hosts virtual event with top Nigerian marketer

By our African Marketing Confederation News Team | 2024

Idy Enang, President of the NIMN and a veteran marketer and broadcaster, will share insights on what sets the marketing greats apart.

There are those who build brands, market effectively and lead industries. And then there are those who don’t. In short, all marketing efforts are not created equal.

Idy Enang. Photo: Supplied

With this in mind, the Ethiopian Marketing Professionals Association – a member of the African Marketing Confederation – is hosting a virtual event on Friday, 15 November with Idorenyen (Idy) Enang, President of the National Institute of Marketing of Nigeria (NIMN).  

 

He will share his insights into what sets the marketing greats apart. What’s the mindset of those who drive real impact? What are the strategies behind building brands that last, marketing with purpose, and leading entire industries? 

 

“Expect a conversation that unpacks high-performance marketing, generational leadership, and the unique approaches that have powered Idy’s journey across global giants like Coca-Cola, Guinness and Samsung,” the Ethiopian Marketing Professionals Association (EMPA) says in a post on its LinkedIn page. 

 

“The event is an invitation to rethink your approach, recalibrate your strategies, and tap into the mindset of those who know how to make marketing matter.” 

 

Extensive marketing and business career 

 

Enang has enjoyed a marketing and business career that spans 35 solid years across various sectors – oil and gas, manufacturing, electronics, technology and beauty. 

 

In that time, he’s worked with major brands – Cadbury, Coca-Cola, Samsung and L’Oréal – and then returned to basics as a radio producer running an on-air business school, founding a social enterprise named Corporate Shepherds, and following a passion to build people and organisations. 

 

All the while, he’s had a special place in his heart for marketing, being a Fellow of the NIMN (a founder member of the African Marketing Confederation) in addition to his current leadership role. He is also a Fellow of the Advertising Regulatory Council of Nigeria (ARCON). 

 

The virtual event starts at 4pm East Africa Time (EAT) on 15 November. You can find out more here.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.