MARKETING APPOINTMENTS

Exciting new European adventure awaits high-achieving African marketer

By our News Team | 2023

Hloni Mohope is to move from her KFC South Africa role to become Chief Marketing Officer for the brand in Central and Eastern Europe.

Hloni Mohope, who has been serving as Marketing Director for KFC South Africa, is on her way to a new adventure in Europe, where she will be taking up a senior marketing role.

She has been appointed as the fast-food brand’s new Chief Marketing Officer for the Central and Eastern Europe region.

Hloni Mohope. Photo credit: KFC

This follows a successful 10-year tenure with the company in SA, which she joined in 2013 as a Senior Brand Manager for KFC Africa. In 2022, she was promoted to Marketing Director overseeing Brand and Retail, and shortly thereafter the company’s Brand & Purpose strategy as well.

“During this time, Hloni has worked across multiple marketing disciplines, delivering exceptional strategic thinking and driving outstanding execution,” KFC says.

“Her ability to think critically and navigate complex marketing landscapes has been instrumental in propelling KFC Africa’s growth and success.

Leading brand in the region

“Her efforts helped KFC South Africa solidify its position as a leading brand in the region, while also aligning its purpose with the evolving needs and expectations of consumers.”

Mohope has also played a pivotal role in fostering diversity and inclusion within KFC Africa. As a founding member of the Women on the Move programme, she spearheaded the company’s first-ever female leadership development initiative.

According to KFC, this programme has empowered and supported the growth of women leaders within the organisation, breaking down barriers and promoting gender equality.

Earlier this month, the brand announced the opening of a new outlet in Bucharest, Romania which became its 1,000 store in the Central and Eastern Europe (CEE) region.

“KFC CEE has the ambition to be the leading quick-service restaurant in the region, with an average of 100 stores slated to open annually,” a media statement says.

Worldwide, there are more than 29,000 KFC restaurants in almost 150 and territories.

Beige off-road pickup truck parked on a dirt trail with rocky hills and pine trees in the background

Watchdog instructs auto brand to remove or amend TV ad campaign

SA’s Advertising Regulatory Board finds Kia advertisement could be offensive to people with certain health disorders.

Person wearing blue over-ear headphones at a desk with multiple monitors showing digital graphics, focused on work.

The gap between AI’s efficiency promises and marketing reality

Global study finds AI is helping marketers produce more – but is not creating the time and creative space they expected.

Aerial view of a coastal city with tall skyscrapers, dense low-rise blocks, and a distant shoreline on the horizon.

Number of African megacities to increase from three to 17 by 2050

Urban Africa will double its footprint, adding the equivalent of more than 4,000 Manhattans or almost 400 Singapores, The Economist reports.

Portrait of a smiling older man with gray hair and rectangular glasses wearing a white shirt, facing the camera.

Nigeria’s Hyper City appoints CEO with strong Carrefour background

Luc Demez brings experience from Europe and African countries as the Carrefour brand looks to expand into Nigeria with a local partner.

Smiling woman in a lime green tank top pushes a shopping cart down a grocery store aisle.

Cracking the Africa Code: The functional path to market leadership

What makes brands successful in Africa? A summary of the award-winning paper presented at Esomar’s first conference in Africa.

Cartoon smartphone wearing a chef’s hat, displaying a recipe card with a plate of food and the word RECIPES on an orange background.

‘What’s for dinner tonight, mom?’ Woolies’ AI chef may have the answer

Woolworths supermarket chain embraces an AI-powered chef as it leverages two decades of recipes to answer an age-old family question.

White athletic sneakers resting on a basketball on a dirt path with autumn leaves in the background.

Demand for sportswear is sprinting ahead of the wider apparel market

Consumers are prioritising their wellness despite tighter wallets, meaning sportswear remains one of the most resilient areas of fashion.

A scene from the 2025 AMC Awards in Ghana

Deadline looms for African marketing and supply chain awards

Nominations for the 2026 African Marketing Confederation and African Supply Chain Confederation awards close on 31 July.

Researchers study why negative brand news fails to deter some customers

Consumers may stick with troubled brands because their emotional attachment overrides the perceived risk, study finds.

Dignitaries and photographers at a 'Citizen Experience' event on a blue stage backdrop with a poster on an easel nearby.

Marketing’s role in book on how Ghana can deliver public service excelLENCE

Book draws a line between customer experience – the private-sector marketing discipline – and what its authors call ‘Citizen Experience’.

Entrance to Edgars department store in a mall, with clothing racks visible inside and shoppers browsing.

Once close to oblivion, SA retailer Edgars is making a comeback

Six years ago, the historic South African department store chain was in voluntary business rescue. Now it plans to open 50 new stores.

owlmediaweb@gmail.com