Airline body urges African governments to act on opening market access
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
Feasibility study for Kenya-Uganda expressway project gets underway
By our African Marketing Confederation News Team | 2024
Project is part of planned improvements to the Northern Corridor linking landlocked East African nations with Mombasa Port.
A US$1.4–million feasibility study is getting underway for the planned expressway to link Kenya’s lakeside city of Kisumu to Kakira in eastern Uganda.
Dignitaries and guests at the site-handover ceremony in Kisumu. Photo: EAC
The study, funded by the African Development Bank (AfDB), will determine the economic viability of upgrading the existing multinational road sections from a single carriageway to expressway standards.
It forms part of planned improvements on the Northern Corridor which provides landlocked East African nations such as Burundi, Rwanda, Uganda and the DRC with faster access to Mombasa Port in Kenya. It is also part of the Mombasa-Kigali expressway that was prioritised by the East African Community (EAC) in February 2018.
The expressway is viewed as a potential game changer for regional logistics and supply chain management.
Uniform high-quality service along the entire corridor
Speaking in Kisumu at the site-handover ceremony to the companies that will do the feasibility study – GOPA Infra Gmbh of Germany and ITEC Limited of Kenya – EAC Deputy Secretary General, Aguer Ariik Malueth, said the study will take about 18 months.
He emphasised the importance of uniform high-quality service along the entire corridor and urged EAC partner states to upgrade other sections of the Northern Corridor to create a comprehensive improvement of the road link.
“It is our expectation that partner states are also in the process of upgrading the other sections of the Northern Corridor from Mombasa through Nairobi up to Malaba, and from Kampala westwards towards Katuna and Mpondwe, so as to achieve a uniform high level of service along the entire corridor,” he said.
The consultants working on the feasibility study are also expected to propose other measures including digitalisation of weighbridges, establishment of roadside rest areas, and intelligent transport systems.
Uganda Tourism Board partners with major European ice hockey league
UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.
Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.