
Morocco’s Tanger Med port reinforces its global logistics significance
The port sits on one of the world’s busiest shipping routes and is showing steady growth as a major logistics hub.
BUSINESS STRATEGY
By our African Marketing Confederation News Team | 2025
Multinational French retail group is partnering with a DRC-based conglomerate, which is rebranding its stores.
Carrefour, the French-based supermarket giant, has opened its first store in the DRC in partnership with Hyper Psaro, a local company with wide-ranging business interests in the country.
Photo: Carrefour
Hyper Psaro operates six supermarkets in the cities of Kinshasa and Lubumbashi and, with time, all will be converted into Carrefour-branded outlets. The newly opened store is located in Kinshasa and offers consumers more than 6,300 stock-keeping units (SKUs) covering both food and non-food categories.
Hyper Psaro’s outlets have typically stocked products imported from the EU, South Africa, other African countries, the USA, Latin America and Asia. The fresh food sold in its stores is transported every week by plane from Europe.
The Democratic Republic of Congo has had no international supermarket brand since South Africa’s Shoprite group left the country in late 2022.
Carrefour is a major player in Africa
Carrefour has a strong presence in Africa, with more than 500 branded stores in various countries. These include Kenya, Uganda, Côte d’Ivoire, Nigeria, Ghana, Cameroon, Congo, Gabon, Senegal and Egypt.
Hyper Psaro Group was founded in the Democratic Republic of Congo in 1992 in Lubumbashi. Currently, it has offices in Lubumbashi and Kinshasa. It describes itself as a leader in the import and distribution of fuels and lubricants.
It is also active in the production, import and trade of goods and in restaurants and catering: Chicken Inn, Galito’s, Pizza Inn, Roco Mamas and Creamy Inn in Kinshasa, Lubumbashi and Kolwezi. It employs around 3,000 people according to its website.

The port sits on one of the world’s busiest shipping routes and is showing steady growth as a major logistics hub.

Your car’s been wheel clamped and you must pay a fine to get it released. Irish brand Paddy Power somehow turned it into a moment of fun.

He brings extensive professional experience spanning media strategy, activation and content management to new role.

New standardised set of measurement guidelines released for tracking brand and publisher visibility in AI-powered search platforms.

Ethiopian Marketing Professionals Association hosts Addis Ababa event discussing artificial intelligence and its impact.

MO Group identifies South Africa, Somalia, Côte d’Ivoire, Senegal and Madagascar as target markets under its African expansion plan.

Discover announced speakers and essential news for the upcoming AMC Conference. Delegate payments are now live – read the latest articles and register.

Body for emerging public relations and communications professionals across Africa also has a new Vice Chair and committee member.

Aim is to create a smarter, more connected and efficient port ecosystem that will make Maputo a strategic gateway for trade.

Framework aims to help marketers and brand managers know they’re making the right decisions when banking on nostalgia.

Digital marketers relying on content generated by artificial intelligence are seeing prominent online platforms fighting back.