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A.M.C. NEWS

First Chartered Marketer (Africa) candidates begin their journey

By our News Team | 2023

Initial group of candidates – all experienced marketers in their own right – on their way to achieving prestigious CM(A) designation.

The first group of candidates for the AMC’s Chartered Marketer (Africa) – the pinnacle of the African Marketing Confederation’s education offering to members – recently embarked on their journey towards earning the prestigious designation.

During a two-day orientation held at the premises of the IMM Graduate School in Johannesburg, the candidates were introduced to the objectives and activities of the AMC, and met members of the academic and support team that will guide them through the process of achieving the prestigious CM(A) designation.

AMC News

Chartered Marketer (Africa) candidates during their recent orientation. Photo credit: AMC

There were also various presentations on marketing trends in Africa, as well as advice on preparing a case study. The latter was presented by Claire Barnardo, Case Writing Centre Manager at the University of Cape Town’s Graduate School of Business.

Submitting a case study is a key step in the journey towards achieving the Chartered Marketer (Africa) designation, and Barnardo will work closely with the candidates on this process.

A Marketing Knowledge Presentation is due from each candidate this month, with the Case Study submission and presentation in October.

Strong interest from across the continent

Helen McIntee, President of the African Marketing Confederation, says there has been strong interest from across the continent in the CM(A) programme, with the second intake of candidates likely in November 2023.

“This prestigious designation is awarded to qualifying senior marketers in recognition of their experience and skills, and equips successful candidates to operate effectively in the continent’s complex and diverse markets,” she explains.

“We believe we have put together a programme of outstanding quality, and academic and professional rigour.

“The CM(A) credential is only awarded to top marketers who prove that they are among the most knowledgeable, highly qualified and accomplished professionals on the continent.”

The Chartered Marketer (Africa) is the first pan-African professional marketing qualification of its kind. 

The criteria for marketing professionals to apply for the Chartered Marketer (Africa) designation include 10 years’ broad marketing experience – three years of which has been completed at a senior level. Applicants must also have a recognised marketing degree that can be authenticated by a marketing institutional authority and is also recognised by the relevant AMC member country’s national marketing body. 

Applicants need to hold the highest industry or professional accreditation in their own country. Current membership of an African marketing body which is a certified member of the AMC is also required. 

McIntee notes that alternative arrangements can be made if there is not a marketing association or institute in the applicant’s country. The application process includes the submission of a full portfolio of qualifications and experience (PQE).

You can find out more about the Chartered Marketer (Africa) here.

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