Former Jumia Kenya CEO takes up the reins at B2B platform Twiga Foods

By our African Marketing Confederation News Team | 2024

Charles Ballard has extensive experience in the Kenyan market, and expertise in e-commerce, retail, and financial services.

Twiga Foods, the Kenyan business-to-business marketplace platform that sources produce directly from farmers and delivers it to urban retailers, has appointed Charles Ballard as its new Chief Executive Officer.

He has extensive experience of the Kenyan market, having been in the country for nine years, and has expertise in e-commerce, retail, and financial services. 

Ballard was previously CEO of Jumia Kenya, an e-commerce company, where he led the transformation of the business toward profitability.  

Charles Ballard. Photo: LinkedIn


He joined Jumia in 2019 and also served as Head of Performance and Planning, Chief Operating Officer, and as Senior Vice President – Commercials for the company. 

Appointment will bolster Twiga Foods’ ambition 

“The appointment of a new CEO will bolster Twiga Foods’ ambition to continue to deliver on its mission to transform food supply chains in Africa,” Twiga says in a statement. 

Hein Pretorius, Chairman of Twiga’s board of directors, comments: “We are delighted to welcome Charles as our new Chief Executive. His deep understanding of the Kenyan e-commerce and retail landscape, his proven operational grip, his entrepreneurial drive, and his passion for the Twiga Foods opportunity make him the ideal leader to steer Twiga into its next phase of growth and success.” 

Ballard has also been an executive with the Agency for Technical Cooperation and Development (commonly known as ACTED), a French humanitarian non-governmental organisation. 

He holds a master’s degree from the ESSEC Business School (France) and a BSc in International Development from the London School of Economics.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.