Researchers examine why some AI ads fail while others succeed
Norms may change, but right now it’s better to err on the side of caution when using AI in advertisements, study finds.
Former Jumia Kenya CEO takes up the reins at B2B platform Twiga Foods
By our African Marketing Confederation News Team | 2024
Charles Ballard has extensive experience in the Kenyan market, and expertise in e-commerce, retail, and financial services.
Twiga Foods, the Kenyan business-to-business marketplace platform that sources produce directly from farmers and delivers it to urban retailers, has appointed Charles Ballard as its new Chief Executive Officer.
He has extensive experience of the Kenyan market, having been in the country for nine years, and has expertise in e-commerce, retail, and financial services.
Ballard was previously CEO of Jumia Kenya, an e-commerce company, where he led the transformation of the business toward profitability.
Charles Ballard. Photo: LinkedIn
He joined Jumia in 2019 and also served as Head of Performance and Planning, Chief Operating Officer, and as Senior Vice President – Commercials for the company.
Appointment will bolster Twiga Foods’ ambition
“The appointment of a new CEO will bolster Twiga Foods’ ambition to continue to deliver on its mission to transform food supply chains in Africa,” Twiga says in a statement.
Hein Pretorius, Chairman of Twiga’s board of directors, comments: “We are delighted to welcome Charles as our new Chief Executive. His deep understanding of the Kenyan e-commerce and retail landscape, his proven operational grip, his entrepreneurial drive, and his passion for the Twiga Foods opportunity make him the ideal leader to steer Twiga into its next phase of growth and success.”
Ballard has also been an executive with the Agency for Technical Cooperation and Development (commonly known as ACTED), a French humanitarian non-governmental organisation.
He holds a master’s degree from the ESSEC Business School (France) and a BSc in International Development from the London School of Economics.
Study examines drivers of FMCG purchases in three African markets
GeoPoll insights report from Kenya, Nigeria and South Africa finds that quality remains the key purchase driver in FMCG.
E-commerce retailer aims to speak to the hearts of South Africans
As the country celebrates Heritage Month, Takealot embarks on a campaign to speak to consumers in all 12 official languages.
Dentsu Kenya appoints Rehema Chege as Business Head, Creative
She brings experience across creative strategy, digital transformation, media, content, influencer marketing and client leadership.
Can the low flypast raise the brand bar for the airline involved?
Airlink has been a centre of attention for the past week due to its spectacular flypast over a rugby stadium. What’s the marketing benefit?
East Africa’s AAR Healthcare makes senior marketing appointment
Jane Gaty, who has extensive experience in the health care sector, joins as Head of Brand, Experience and Corporate Impact.
Kantar’s African business announces significant leadership changes
Two executives step into new leadership roles within Africa, while a third long-serving leader moves to a position with Kantar UK.
Africa Creator Festival returns to advance the creator economy
The continent’s creators are building communities, shaping culture and developing businesses of their own, organisers say.
Zambia Institute of Marketing enjoys busy time as it hosts key events
Apart from being host to the upcoming annual AMC Conference, ZIM recently hosted its own conference and a graduation ceremony.
Experienced beverages marketer Bodam Taiwo takes on new Diageo role
She brings an extensive background in Nigerian and regional spirits marketing to a wider African responsibility.
Brand agency Penquin strengthens leadership team with two appointments
Albert De Andrade is named as Chief Creative Officer and Lerato Moleko is appointed Strategy Director.