Ghana gears up: Labadi Beach Hotel welcomes Africa’s top marketers & tech innovators

Report says around 80% of Africa’s annual goods export potential to the Caribbean remains untapped.

Euromonitor believes the brands that succeed will be those that help consumers navigate uncertainty with confidence.

She becomes Marketing and Innovation Director, bringing experience across different beverage categories and consumer markets in East Africa.

The project would link the Lobito corridor on the Atlantic coast with the central corridor on the Indian Ocean coast.

Yasmin Kathoria brings nearly 30 years of global brand leadership and consulting experience to new role as Managing Partner.

Research by cybersecurity firm finds it’s not just a European problem – there are almost 13,000 exposed refrigeration systems in 99 countries.

The lesson for brand managers is to evaluate whether an influencer’s language feels authentic and engaging to their viewers, researchers say.

New board has a diversity of expertise and draws from sectors including banking, FMCG, insurance, telecommunications and academia.

The new partnership aims to support Vodacom’s evolution from a traditional telecommunications provider to a broader technology company.

After more than three decades of partnering with FIFA on World Cup soccer, the company wants to spend its marketing budget elsewhere.

World OOH president believes the rising distrust of social media and big tech creates an opportunity for out-of-home practitioners.