Ghana institute hosts its Annual National Marketing Performance Awards

The Chartered Institute of Marketing, Ghana has named the Managing Director of Labadi Beach Hotel, Mr David Eduaful, and the Managing Director of Primetime Limited, Mrs Nana Akua Mensa-Bonsu, respectively as the Marketing Man and Woman of the Year 2023. 

These awards were conferred at the 35th CIMG Annual National Marketing Performance Awards held last week. 

As Marketing Man of the Year 2023, Mr Eduaful was recognised for his leadership in elevating Labadi Beach Hotel to the top of the market. Under his guidance, the hotel solidified its position as the preferred choice for guests, significantly enhancing its brand image and financial performance.  

“His innovative approach has resulted in a remarkable 50% market share in the past year, demonstrating his ability to deliver exceptional value to stakeholders,” CIMG says in a press release. 

As Marketing Woman of the Year 2023, Mrs Nana Akua Mensa-Bonsu, was recognised for consistently organising and delivering world-class programmes that captivate both domestic and international audiences.  

“Her notable contributions to education, including scholarship opportunities, STEM promotion and media reach, have earned her this well-deserved recognition,” comments CIMG. 

“With a sustained increase in market share, reaching 80% this year, she has cemented her position as the premier educational consultancy leader in the industry.” 

Also featured on the list of personality awards were the Marketing Practitioner and Marketing Students of the year 2023.  

The Marketing Practitioner of the year award was presented to Mr Robert O. Mensah, who serves as the General Manager at Eusbett Hotel.  

Meanwhile, the Marketing Students of the Year were jointly announced as Ms Daniella Fuller Konadu Dapaah, who is currently studying at Leeds Beckett University, and Mr Alexander Obeng Ansong. They were the overall best students in the professional marketing examinations.  

Other awards categories were Hall of Fame, Media/Marketing Communications, Business Organisations, Products, and Not-for-Profit Organisations. 

Artificial intelligence on the CIMG event agenda 

In an era of unprecedented technological transformation, CIMG deemed it timely to discuss the theme: ‘Harnessing the Power of AI as a Transformative Tool for Marketers’.  

Addressing both virtual and in-person participants, the National President of CIMG, Dr Daniel Kasser Tee, stated that AI is revolutionising the way we perceive, interact with, and influence our markets. 

“The integration of AI into our profession is not merely a trend; it is a significant paradigm shift that demands our active engagement and strategic foresight,” Dr Kasser Tee said. 

AI empowers us to better understand our customers, personalise their experiences, and anticipate their needs with unprecedented speed and accuracy. This transformative tool is enabling us to achieve higher efficiency, greater creativity, and more insightful decision-making processes.” 

Guest speaker highlights the evolution of marketing 

The Guest Speaker for the awards ceremony, Professor Kwaku Atuahene-Gima, who is the founder and president of the Nobel International Business School, highlighted the evolution of marketing in a period of technological transformation. 

“We now find ourselves in the ‘Digital Age of Marketing’, where the internet and AI-driven tools like predictive analytics and machine learning provide deeper insights into customer behaviours and preferences. However, to fully harness AI’s potential, firms and marketers must develop strong AI adoption capabilities,” Professor Atuahene-Gima told attendees. 

In attendance was the Deputy Minister for Tourism, Arts & Culture, Hon. Mark Okraku Mantey, who commended the leadership of CIMG for sustaining the glamorous awards ceremony for these past years.  

He indicated that the theme for the event was apt. “AI has arrived, and it will undoubtedly impact marketing in significant ways. I am pleased that we are raising awareness now. In my experience with music and the arts, we have often been slow to adopt new technologies,” he said. 

The Chartered Institute of Marketing, Ghana (CIMG) is a founder member of the African Marketing Confederation.