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Ghana institute launches its 2024 marketing performance awards

By our African Marketing Confederation News Team | 2024

Awards create awareness about the relevance of marketing for running successful businesses and promote higher standards of performance.

The Chartered Institute of Marketing, Ghana recently launched the 35th CIMG Annual National Marketing Performance Awards at the Coconut Grove Hotel in Accra.

 

This year’s event was chaired by the Deputy Managing Director (Corporate Resources) at Consolidated Bank Ghana, Mrs Nana Ama Poku. It marked her first public engagement since joining the Chartered Institute of Marketing, UK as a fellow.

National President of the CIMG,

Dr Daniel Kasser Tee, speaking during the awards launch event. Photo: CIMG

“This marks the beginning of a journey to acknowledge and reward the dedication, creativity, and hard work that propel our industry forward,” she said.

 

“I encourage all potential participants to submit their nominations and showcase the exceptional work they, their teams, or their organisations have accomplished. Let this awards event be a launchpad for even greater feats.”

 

In his opening remarks, the National President of the CIMG, Dr Daniel Kasser Tee, highlighted that the CIMG awards remain the longest-standing and most credible awards in the country.

 

“We are proud to launch the 35th edition as a prelude to the awards later this year. These awards create awareness about the relevance of marketing for running successful businesses, promote higher standards for marketing performance, and champion the interests of consumers,” he told the gathering.

 

Achievements in previous awards ceremonies

 

Discussing the 2024 awards, the National Vice-President of CIMG and Chairman of the Awards Planning and Selection Committee, Mr Theodore Osae, commended the institute for its achievements in previous awards ceremonies.

 

“There is no doubt that this scheme has remarkably evolved into what can be considered Ghana’s benchmark awards programme,” he stated.

 

“As we celebrate the successes of our awards, I proudly affirm that the CIMG takes great pride in numerous landmark accomplishments, which have significantly contributed to the enhancement of organisational and professional performance, particularly for practicing marketers.”

 

Reflecting current global trends, and the ways businesses are embracing new technology, the theme for this year’s awards is ‘Harnessing the Power of AI as a Transformative Tool for Marketers’.

 

The awards cover six major competitive areas: Hall of Fame, Personality, Media and Marketing Communications organisations, Business organisations, Products, and Not-for-Profit organisations.

 

There is also a non-competitive award category known as the CIMG President’s Special Awards, which are given to achievers in any endeavour, or to a business entity or product or service that has positively contributed to national progress.

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