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BRAND VALUATION

Heineken is world’s most valuable beer brand in 2023, study finds

By our News Team | 2023

Beer brands that are delivering on high-quality premium lagers seem to be doing well, as consumers ‘drink better’.

Heineken, with a brand value that increased by 10% to US$7.6-billion in the past year, has overtaken Corona Extra (brand value up 6% to US$7.4-billion) to become the world’s most valuable beer brand. 

Despite the inflationary pressures being faced by consumers, beer brands continue to see growth in brand value. Heineken also ranked second in terms of brand strength.

Brand Valuation

Photo credit: Heineken

The world’s top 50 most valuable and strongest beer brands are included in the annual Brand Finance Beer 50 2023 ranking.

“It seems like beer drinkers are not necessarily drinking more – but instead, are drinking better,” says Henry Farr, Associate Director at Brand Finance, a global consultancy specialising in brand valuation.

“Visits to bars and restaurants are becoming less regular and less spontaneous, meaning many consumers are looking to trade-up on their beer of choice, prioritising taste and quality over price. Beer brands that are delivering on high-quality premium lagers seem to be doing well.”

Heineken’s marketing strategy includes a major investment in sports sponsorship. For example, it is the official partner of the prestigious UEFA Champions League soccer competition for both men’s and women’s teams.

In addition, earlier this year it announced a multi-year extension of its global partnership with Formula One, continuing its existing seven-year relationship with the motorsport competition.

Measuring the relative strength of brands

In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance.

Asahi, with brand value up 11% to US$2.8 billion, is the world’s strongest beer brand, earning a brand strength index score of 92.6 out of 100, and a corresponding AAA+ rating. 

As Japan’s most popular beer brand, regional support has been a key driver in developing brand strength, Brand Finance states.

Heineken is second in brand strength, while Carling Black Label – which Brand Finance lists as a South African brand – is ranked third. 

Black Label enters the ‘Top 10 Strongest Beer Brands 2023’ index after not featuring in the previous year’s index. Like Heineken, it carries a AAA rating.

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Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

  • Other current and previous roles played by Dr Kin Kariisa:
  • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
  • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
  • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
  • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
  • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.