SPORTS SPONSORSHIP

Huawei brand partners with gold-winning Olympic swimmer Tatjana Smith

By our African Marketing Confederation News Team | 2024

Her sporting profile and passion for fitness align with brand’s increasing product focus on health and wearable fitness devices.

Huawei, the Chinese-based mobile phone and communications technology brand, has announced avpartnership with South African Olympic swimmer Tatjana Smith, who wowed the country with a gold and silver medal at the recent 2024 Olympic Games in Paris. 

 

The company says Smith’s “commitment to excellence, can-do attitude and inspiring nature seamlessly meld with Huawei’s vision of fitness and innovation”.

Olympic swimmer Tatjana Smith has partnered with Huawei. Photo: Huawei

 

Smith, whose four Olympic medals make her the most decorated South African Olympian in history, announced her retirement from competitive swimming following the Paris games. 

 

Her sporting profile and passion for fitness also align with Huawei’s increasing product focus on its health app and wearable devices which track performance and health metrics for high-level athletes and fitness enthusiasts. 

 

A history of sport-related sponsorships 

 

The brand has a history of sports-related sponsorships – including several of South Africa’s rugby unions, Australian rugby league team Canberra Raiders, and English Premier League club Arsenal. 

 

“Swimming has been more than just a sport to me; it has contributed to shaping my character and has afforded me the privilege to represent my country and give back to a community that has supported me along the journey,” Smith says in a media statement. 

 

“Partnering with Huawei feels like a natural fit because, like me, [it] is committed to excellence and innovation. 

 

“Their focus on fitness and technology resonates with my own dedication to a healthy lifestyle and performance, and I’m excited to partner with a brand that not only leads in technology but also shares my values of perseverance and pushing boundaries.”  

 

Adds Peter Feng, General Manager of Huawei South Africa Consumer Business Group: “This partnership brings together two champions – Tatjana in the pool and Huawei in the tech world – both committed to breaking new ground and inspiring a healthier, more stylish future for South Africans.”

View all articles »
author avatar
Rozanne
See Full Bio

PUBLICATIONS

Strategic Marketing for Africa Magazine

CONTACT INFORMATION

[email protected]

0
    Your Cart
    Your cart is emptyReturn to Shop
    Continue Shopping

    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.