
Researchers study why negative brand news fails to deter some customers
Consumers may stick with troubled brands because their emotional attachment overrides the perceived risk, study finds.
A.M.C. MEMBER NEWS
By our African Marketing Confederation News Team | 2024
Marketers and supply chain professionals still have time to nominate colleagues for the awards in one or more of the 10 categories.
The IMM Institute of South Africa, one of the founder members of the African Marketing Confederation (AMC), will be honouring the best creative minds through the IMM Excellence Awards, which will be bestowed on winners during a gala event to be held on 7 March 2025.
A scene from the previous IMM Excellence Awards event. Photo: IMM Institute
“At this prestigious event, we will be celebrating those who have made a laudable contribution to both the marketing and supply chain sectors during 2024,” says Irene Gregory, CEO of the IMM institute.
Marketers and supply chain professionals still have time to nominate colleagues for the awards in one or more of the 10 categories. Nominations, together with supporting papers, close on 31 December 2024.
“We encourage everyone in each of these sectors to nominate their colleagues so we can honour those individuals and teams who have made significant contributions to both the marketing and supply chain industries in terms of best practices in this strategic focus area for businesses,” explains Gregory.
“By nominating your colleagues or teams, you not only acknowledge their outstanding work, but also inspire others in the industry to strive for excellence.” Three candidates are shortlisted for each award.
Categories celebrate excellence by individuals and teams
The IMM Excellence Awards will be hosted at The Maslow hotel in Sandton. Categories include Marketer of the Year and Supply Chain Professional of the Year, which celebrate individuals who have demonstrated excellence in their fields. Another category is for the Emerging Marketer of the Year, for rising stars who have shown exceptional promise and potential.
The Marketing and Supply Chain Student of the Year awards acknowledge the outstanding achievements of students who are the future of each of these industries, while the Corporate Teams of the Year honour the collaborative efforts of high-performing teams in marketing or supply chain within a corporation.
A new category being launched this year is the Entrepreneur of the Year Award, which will recognise an individual who has demonstrated exceptional innovation, leadership and impact in their industry, driving significant business growth and contributing positively to their community.
“We look forward to rewarding those who have made a meaningful impact on the economy by ensuring that products are available to meet demand,” says Gregory.
More information and updates are available on the event website.

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