Watchdog instructs auto brand to remove or amend TV ad campaign
SA’s Advertising Regulatory Board finds Kia advertisement could be offensive to people with certain health disorders.
Marketing Research
In-depth insights and thought leadership for Africa’s marketing professionals
By our News Team | 2024
Issue 4 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Special focus on Africa’s media industry
This issue has a special focus on some of the key Media trends in Africa. This includes the continued importance of Radio, the views of PwC’s experts on the pan-African Media & Entertainment space 2023-2027, key points from the recent Pan-African Media Research Organisation conference in Casablanca, and an important topic that tends to fly under the radar – whether broadcast advertisers always get what they pay for.
The latter highlights the issue of Media Transparency and Accountability. Clearly, it’s important. But, equally clearly, it’s a sensitive topic.
Beware the perils of Legacy Thinking
As the African marketing scene evolves rapidly to take advantage of technology and new consumer attitudes and demographics, one of the dangers is to become stuck in Legacy Thinking.
As our article points out, critical innovation in business doesn’t always happen when you start doing something new, but when you stop doing something old.
The fundamentals of PR in Africa
Yet, at times, innovation and tradition can still exist side-by-side on the continent. Our article on Public Relations explains how the fundamental building blocks of countries like Botswana are prime examples of public relations principles in action – even in the 21st century.
Resilience and optimism give hope
The ‘Africa Life 2023-2024’ study examines six key markets in East and West Africa, finding changing consumption habits in response to difficult economic conditions.
For brands and their marketing teams, the steadfast determination of ordinary Africans to make tomorrow a better day is a ray of sunshine in the economic gloom; a rallying point for brand plans and business strategies that can look beyond the short term.
Resilience and optimism give hope
The ‘Africa Life 2023-2024’ study examines six key markets in East and West Africa, finding changing consumption habits in response to difficult economic conditions.
For brands and their marketing teams, the steadfast determination of ordinary Africans to make tomorrow a better day is a ray of sunshine in the economic gloom; a rallying point for brand plans and business strategies that can look beyond the short term.
You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC).
Read it online here. A print edition of the magazine is also available.
The gap between AI’s efficiency promises and marketing reality
Global study finds AI is helping marketers produce more – but is not creating the time and creative space they expected.
Number of African megacities to increase from three to 17 by 2050
Urban Africa will double its footprint, adding the equivalent of more than 4,000 Manhattans or almost 400 Singapores, The Economist reports.
Nigeria’s Hyper City appoints CEO with strong Carrefour background
Luc Demez brings experience from Europe and African countries as the Carrefour brand looks to expand into Nigeria with a local partner.
Cracking the Africa Code: The functional path to market leadership
What makes brands successful in Africa? A summary of the award-winning paper presented at Esomar’s first conference in Africa.
‘What’s for dinner tonight, mom?’ Woolies’ AI chef may have the answer
Woolworths supermarket chain embraces an AI-powered chef as it leverages two decades of recipes to answer an age-old family question.
Demand for sportswear is sprinting ahead of the wider apparel market
Consumers are prioritising their wellness despite tighter wallets, meaning sportswear remains one of the most resilient areas of fashion.
Deadline looms for African marketing and supply chain awards
Nominations for the 2026 African Marketing Confederation and African Supply Chain Confederation awards close on 31 July.
Researchers study why negative brand news fails to deter some customers
Consumers may stick with troubled brands because their emotional attachment overrides the perceived risk, study finds.
Marketing’s role in book on how Ghana can deliver public service excelLENCE
Book draws a line between customer experience – the private-sector marketing discipline – and what its authors call ‘Citizen Experience’.
Once close to oblivion, SA retailer Edgars is making a comeback
Six years ago, the historic South African department store chain was in voluntary business rescue. Now it plans to open 50 new stores.
