
Kick off 2025 by working towards Chartered Marketer (Africa) status
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
MARKETING MAGAZINES
By our African Marketing Confederation News Team | 2024
Issue 4 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is available online via the AMC website and in print. This issue remains current until late March 2024.
Issue 4 2023 (and the 10th magazine since the revival of the AMC as the pan-African marketing body) is packed with marketing-related news, in-depth features, and thought leadership content from across Africa.
Special focus on Africa’s media industry
This issue has a special focus on some of the key Media trends in Africa.
This includes the continued importance of Radio, the views of PwC’s experts on the pan-African Media & Entertainment space 2023-2027, key points from the recent Pan-African Media Research Organisation conference in Casablanca, and an important topic that tends to fly under the radar – whether broadcast advertisers always get what they pay for.
Issue 4 2023 of Strategic Marketing for Africa
The latter highlights the issue of Media Transparency and Accountability. Clearly, it’s important. But, equally clearly, it’s a sensitive topic.
Beware the perils of Legacy Thinking
As the African marketing scene evolves rapidly to take advantage of technology and new consumer attitudes and demographics, one of the dangers is to become stuck in Legacy Thinking.
As our article points out, critical innovation in business doesn’t always happen when you start doing something new, but when you stop doing something old.
The fundamentals of PR in Africa
Yet, at times, innovation and tradition can still exist side-by-side on the continent. Our article on Public Relations explains how the fundamental building blocks of countries like Botswana are prime examples of public relations principles in action – even in the 21st century.
Resilience and optimism give hope
The ‘Africa Life 2023-2024’ study examines six key markets in East and West Africa, finding changing consumption habits in response to difficult economic conditions.
For brands and their marketing teams, the steadfast determination of ordinary Africans to make tomorrow a better day is a ray of sunshine in the economic gloom; a rallying point for brand plans and business strategies that can look beyond the short term.
You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC).
Read it online here. A print edition of the magazine is also available.
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
Experienced auto industry marketer joins after almost two decades with the Volkswagen and Audi brands in SA.
New CSA offering focuses on marketing-related data analysis, implementation and optimisation for African customers.
Abebe becomes the first Ethiopian to take up the MD position. He moves from the Coca-Cola operation in Uganda, where he was GM.
French-based Géant retail brand now has two stores in the previously troubled North African country, with more planned.
Aim is to quickly spot potential issues and identify gaps, tension points, blind spots and opportunities to course-correct after launches.
Using the right language to inform consumers of the sustainability credentials of a product is vital to ensuring its appeal – research.
Destination ads that emphasise an idealised future are more effective at enticing travellers than campaigns based on nostalgia.
He brings with him industry experience spanning financial services, professional services, IT and telecoms, and FMCG.
OK Zimbabwe, a household name in local retail, closes branches as Confederation of Zimbabwe Retailers calls for urgent interventions.
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.