Airline body urges African governments to act on opening market access
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
MARKETING MAGAZINES
Insights and thought leadership for Africa’s marketing professionals
By our African Marketing Confederation News Team | 2024
Issue 3 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
By our African Marketing Confederation News Team.
The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is now available online via the AMC website.
Issue 3 2024 is packed with marketing-related news, in-depth features, and thought-leadership content from across Africa. Here are some of the highlights of the current issue.
What happened to Africa’s magical Metaverse?
Touted as the next big thing, Africa’s Metaverse mania appears to have died down. Is it yesterday’s news, or quietly evolving? While some remain bullish about the Metaverse as a marketing tool, others have left the fold.
Issue 3 2024 of Strategic Marketing for Africa
AMC Forum examines key industry issues
High-level delegates from across Africa and around the world gather for the AMC Marketing Forum in Mombasa, Kenya to network and to discuss key topics under the theme ‘Brand Resilience Amidst Economic Uncertainty’.
Google sticks with third-party cookies – for now
While Google’s surprise about-turn provides some temporary relief for marketers who rely heavily on third-party cookies, it also signals the beginning of a more profound shift in digital advertising. Marketers need to stay agile and prepare for an environment where third-party cookies may eventually be phased out entirely.
How to capture African marketing’s best practices
With a growing interest in marketing case studies from Africa, understanding the case study formats and knowing how to write one has become crucial for professional marketers. An expert explains what to need to know.
An old standby in a tech-driven business world
In today’s mobile-first world, where digital networking platforms like LinkedIn have gained immense popularity, the relevance of traditional business cards has, understandably, been questioned. Tech enthusiasts argue that business cards are outdated and that near-field communication technology or QR codes should be used instead. Or maybe not.
You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read it online or download it here.
A Print Edition of the latest magazine will be available soon.
Uganda Tourism Board partners with major European ice hockey league
UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.
Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.