Insights and thought leadership for Africa’s marketing professionals

Local franchisee terminates its 27-year agreement with Pick n Pay on 30 June and will return to the brand it first created in 1965.

Gen Zedders value authenticity from brands – something which big-name mega-influencers cannot deliver, US research finds.

In February, Coke launched its Simply Pop prebiotic drink brand. This week, Pepsi bought its arch-rival brand, Poppi. Let battle commence!

He moves from CNBC and Forbes Africa to spearhead marketing, PR and corporate communication initiatives across a portfolio of brands.

Like its main competitors, Spar will split its retail brands into higher-income premium outlets and lower-income discount stores.

Event in Tanzania brings together influencers, chefs, policymakers, entrepreneurs and others to examine ways to enhance Africa’s tourism brand.

Incoming CEO says brand messaging is viewed with growing suspicion by consumers and having others speak for your brand is ‘very important’.

When a smaller fast-food brand launched a new meal, it’s bigger rivals began some banter – which benefitted the small brand most.

Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.

With an eye on the 2025 Africa Cup of Nations taking place in the North African country, Orange Maroc signs Real’s Brahim Diaz.

‘Networks of corruption’ and inadequate resources at regulatory authorities mean up to 80% of popular brands of drinks could be fake.

Dr Kin Kariisa