Brand agency Penquin strengthens leadership team with two appointments
Albert De Andrade is named as Chief Creative Officer and Lerato Moleko is appointed Strategy Director.
MARKETING MAGAZINES
Insights and thought leadership for Africa’s marketing professionals
By our African Marketing Confederation News Team | 2024
Issue 3 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is now available online via the AMC website.
Issue 3 2024 is packed with marketing-related news, in-depth features, and thought-leadership content from across Africa. Here are some of the highlights of the current issue.
What happened to Africa’s magical Metaverse?
Touted as the next big thing, Africa’s Metaverse mania appears to have died down. Is it yesterday’s news, or quietly evolving? While some remain bullish about the Metaverse as a marketing tool, others have left the fold.
Issue 3 2024 of Strategic Marketing for Africa
AMC Forum examines key industry issues
High-level delegates from across Africa and around the world gather for the AMC Marketing Forum in Mombasa, Kenya to network and to discuss key topics under the theme ‘Brand Resilience Amidst Economic Uncertainty’.
Google sticks with third-party cookies – for now
While Google’s surprise about-turn provides some temporary relief for marketers who rely heavily on third-party cookies, it also signals the beginning of a more profound shift in digital advertising. Marketers need to stay agile and prepare for an environment where third-party cookies may eventually be phased out entirely.
How to capture African marketing’s best practices
With a growing interest in marketing case studies from Africa, understanding the case study formats and knowing how to write one has become crucial for professional marketers. An expert explains what to need to know.
An old standby in a tech-driven business world
In today’s mobile-first world, where digital networking platforms like LinkedIn have gained immense popularity, the relevance of traditional business cards has, understandably, been questioned. Tech enthusiasts argue that business cards are outdated and that near-field communication technology or QR codes should be used instead. Or maybe not.
You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read it online or download it here.
A Print Edition of the latest magazine will be available soon.
Self-service dispensers a pilot that won’t be rolled out, says Shoprite
Dispensers selling small quantities of basic grocery necessities are part of a small-scale leadership development programme.
African consumers reward brands that feel familiar in a meaningful way
In a high-noise environment, brands must show they understand how people live and what matters to them right now.
How to win social media shares and influence the fast-food market
Researchers find posts containing stronger competence cues are more likely to be shared than posts dominated by emotional language.
Nigeria’s once-popular Okin Biscuits brand is planning a comeback
Technical trial run held at former factory to determine whether the production line can viably be brought back to life.
Tiger Brands pushes bread-on-the-streets strategy for Albany brand
Initiative allows the Albany bread brand to ensure product accessibility and expand its route to market in a highly competitive environment.
AMC magazine brings latest news and insights for Africa’s marketers
Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.
SA’s new radio measurement survey approaches first full annual sample
Completion of Wave 4 fieldwork at the end of September will mark an important milestone for the new measurement system.
Clarifications issued on South Africa’s new Opt-Out Registry
Consumers will be able to block all electronic direct marketing or tailor their preferences by marketer, industry or communication channel.
Call for nominations to decide Tanzania’s most talented marketers
TMSA is looking for the campaigns that shifted a market, the brands that earned trust, and the people who set the standard.
Analysing how impatience impacts consumer behaviour in an online world
Lessons from pizza delivery can be transferred to any business that sells products online and relies upon delivery channels.