Insights and thought leadership for Africa’s marketing professionals

Researchers find fewer competitors and lower manufacturing and marketing costs contribute to product-launch successes during a recession.

On the positive side, annual study finds that the influence of public relations in African boardrooms is slowly improving.

Samer Chedid moves from a leadership role at Nestlé Indonesia to oversee the company’s business across 25 countries in the region.

Campaign suggesting it’s time for modern consumers to ‘Take a Phone Break’ wins an Outdoor Grand Prix at Cannes Lions 2025.

City says the agency stood out not only for its integrated capabilities, but also for its ‘deep commitment to collaboration’.

Fruit prices rose by a significant 15.5% in May, with notable price increases for watermelons, citrus fruits and avocados.

Brand debuts in the DRC with an outlet in Kinshasa, complementing its existing African presence in Kenya, Egypt and Morocco.

Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.

World Bank report paints positive picture, but emphasises that enhancing ports and related infrastructure could boost GDP by 4-5%.

More consistent date labels and storage advice – along with bigger print and the use of simple icons – could save consumers money.

Proposed measures include banning advertisements on television, digital platforms and outdoor media when children are the primary audience.

Dr Kin Kariisa