MARKETING MAGAZINES

Insights and thought leadership for Africa’s marketing professionals

By our African Marketing Confederation News Team | 2024

Issue 3 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.

The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is now available online via the AMC website.  

 

Issue 3 2024 is packed with marketing-related news, in-depth features, and thought-leadership content from across Africa. Here are some of the highlights of the current issue. 

 

What happened to Africa’s magical Metaverse?

Touted as the next big thing, Africa’s Metaverse mania appears to have died down. Is it yesterday’s news, or quietly evolving? While some remain bullish about the Metaverse as a marketing tool, others have left the fold. 

 

AMC Forum examines key industry issues

Issue 3 2024 of Strategic Marketing for Africa

High-level delegates from across Africa and around the world gather for the AMC Marketing Forum in Mombasa, Kenya to network and to discuss key topics under the theme ‘Brand Resilience Amidst Economic Uncertainty’. 

 

Google sticks with third-party cookies – for now 

 

While Google’s surprise about-turn provides some temporary relief for marketers who rely heavily on third-party cookies, it also signals the beginning of a more profound shift in digital advertising. Marketers need to stay agile and prepare for an environment where third-party cookies may eventually be phased out entirely. 

 

How to capture African marketing’s best practices 

 

With a growing interest in marketing case studies from Africa, understanding the case study formats and knowing how to write one has become crucial for professional marketers. An expert explains what to need to know. 

 

An old standby in a tech-driven business world 

 

In today’s mobile-first world, where digital networking platforms like LinkedIn have gained immense popularity, the relevance of traditional business cards has, understandably, been questioned. Tech enthusiasts argue that business cards are outdated and that near-field communication technology or QR codes should be used instead. Or maybe not. 

 

You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read it online or download it here.  

 

A Print Edition of the latest magazine will be available soon.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.