Insights and thought leadership for Africa’s marketing professionals

High-level delegates from across Africa and around the world gather for the AMC Marketing Forum in Mombasa, Kenya to network and to discuss key topics under the theme ‘Brand Resilience Amidst Economic Uncertainty’. 

Google sticks with third-party cookies – for now 

While Google’s surprise about-turn provides some temporary relief for marketers who rely heavily on third-party cookies, it also signals the beginning of a more profound shift in digital advertising. Marketers need to stay agile and prepare for an environment where third-party cookies may eventually be phased out entirely. 

How to capture African marketing’s best practices 

With a growing interest in marketing case studies from Africa, understanding the case study formats and knowing how to write one has become crucial for professional marketers. An expert explains what to need to know. 

An old standby in a tech-driven business world 

In today’s mobile-first world, where digital networking platforms like LinkedIn have gained immense popularity, the relevance of traditional business cards has, understandably, been questioned. Tech enthusiasts argue that business cards are outdated and that near-field communication technology or QR codes should be used instead. Or maybe not. 

You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read it online or download it here.  

A Print Edition of the latest magazine will be available soon.