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Business Strategy
International chain Coffee Club makes its African debut in Nairobi
By our African Marketing Confederation News Team | 2025
The chain, founded in Australia in 1989, plans to open 25 outlets in Kenya, Tanzania and Uganda by 2035.
Coffee Club, an international coffee chain founded in Australia in 1989, is expanding into the East African market and plans to open 25 stores across Kenya, Tanzania and Uganda over the next decade.
Coffee Club has more than 400 outlets in various countries. Photo: Facebook
Its first outlet has just opened in the Lavington area of Nairobi as part of a global growth strategy targeting emerging markets. In all, 10 branches will be established in Kenya over the next five years.
Coffee Club is owned by Thai-based Minor International. The East African venture involves Liwa Minor, which already operates Coffee Club outlets in the Middle East, and Dormans Coffee, a Kenyan-based roaster. The latter will source beans locally, supporting domestic roasting and strengthening Kenya’s coffee supply chain.
According to The Standard newspaper, Coffee Club’s entry reflects growing efforts to build a domestic coffee culture that retains more value locally. It also signals a broader trend of international consumer brands targeting East Africa’s rising middle class and untapped agribusiness value chains.
In a statement posted on social media, Liwa Minor says Nairobi is known for its energy, innovation and deep-rooted coffee heritage.
Global brand standards and local insight
“This milestone not only marks the beginning of The Coffee Club’s journey in East Africa, but also demonstrates the strength of our regional franchise model, powered by global brand standards and local insight,” the statement reads.
“A key part of this launch is our partnership with Dormans Coffee, who now roast our signature Melbourne-crafted blends locally in Nairobi – ensuring freshness, supporting Kenyan supply chains and reinforcing our commitment to sustainability and local collaboration.”
Speaking at the launch event in Nairobi, Kenya’s Trade and Investment Cabinet Secretary, Lee Kinyanjui, welcomed the Coffee Club’s arrival, saying it would support local value addition and job creation.
Coffee Club operates over 400 stores across Australia, New Zealand, the Middle East and Southeast Asia.
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