MARKETING TALENT

JCDecaux SA appoints Archie Masebe to the role of Sales Director

By our African Marketing Confederation News Team | 2024

New appointee brings over two decades of experience in advertising, marketing and communications to new OOH media role.

Out-of-home media company, JCDecaux South Africa, has announced the appointment of Archie Masebe as Sales Director, effective from 4 June 2024.  

 

In his new OOH role, Masebe will report to Lunga Majija, Managing Director of JCDecaux South Africa. 

Archie Masebe joins OOH specialist JCDecaux SA.

Photo: Supplied

His most recent position was as a strategic advisor to the country’s Minister of Public Service and Administration, Noxolo Kiviet, where he led cross-functional teams and implanted processes and systems aimed at improving efficiencies and enhancing economic development. 

 

Before his strategic advisory role, Masebe held several management roles with the McCann Group, a well-known advertising and marketing services company.  

 

These include positions as Managing Director, Regional Business Leader, and Business Unit Head, where he oversaw strategy and communication campaigns for a range of local and global brands. 

 

Served as Senior Brand and Campaign Manager at telco 

 

Prior to his tenure with McCann, Masebe served as Senior Brand and Campaign Manager at telecoms company Cell C, where he was instrumental in the launch of campaigns aimed at boosting brand visibility, customer engagement and market share. 

 

His journey in the corporate world began in marketing and communication roles for Standard Bank Corporate, Young & Rubicam and Toyota Motor Company. 

 

“In his new role, Masebe will focus on supporting our commercial business needs by enhancing customer relations and stakeholder engagement. His strategic approach will be instrumental in commercialising our data offerings, delivering greater value to our clients,” JCDecaux says in a media statement. 

 

“This strategic appointment underscores our commitment to driving growth in the outdoor advertising industry and reinforces JCDecaux South Africa’s commitment to investing in top-calibre talent to accelerate business expansion.”

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.