
Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
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By our African Marketing Confederation News Team | 2024
Nick Grubb takes over for two-year term at NAB, and Philly Moilwa becomes Deputy Chairperson. New exco also named.
South Africa’s National Association of Broadcasters (NAB) has announced that Kagiso Media Radio CEO, Nick Grubb, is the new Chairperson for 2024-25. The SABC Head of Policy and Regulatory Affairs, Philly Moilwa, has been elected Deputy Chairperson.
Nitty-Gritty Photo from Pexels
The NAB is a self-funded voluntary body and represents various players across the regulated broadcast sector. It aims to promote an industry grounded in the principles of democracy, diversity and freedom of expression. Membership totals around 80 organisations.
“Over the last 31 years the NAB has been fortunate to be led by passionate and committed professionals with vast industry knowledge and expertise,” says NAB Executive Director, Nadia Bulbulia.
“We thank the erstwhile Chairperson, Thabo Makenete (formerly of Multichoice) for his leadership over the past two years, and look forward to a positive future for the NAB and the industry with our newly constituted Exco team.”
NAB has critical industry role
Discussing the challenges and opportunities facing the country’s broadcast sector, Grubb said: “The NAB has always played a critical role in uniting the industry so it can navigate its regulatory landscape and develop structures that support self-regulation and skills development.
“Over the last few years, we have seen it play an even broader role in [the] promotion of TV and radio to all of its stakeholders, and build out industry social investment mechanisms.
“There is a lot of change coming from all fronts, so the NAB has never been more critical for our members and our industry.”
The new exco of the National Association of Broadcasters is as follows:
Commercial Radio Committee
Chairperson – Tholoana Ncheke (Primedia Broadcasting)
Deputy Chairperson – Judy Monyela (SABC)
TV Committee
Chairperson – Lara Kantor (Multichoice)
Deputy Chairperson – Greg Clur (Faith Terrestrial)
Technical Committee
Chairperson – Andy Louis (Telemedia)
Deputy Chairperson – Bevan Bates (Multichoice)
Community Radio Committee
Chairperson – Wilma van Schalkwyk (Radio Pulpit)
Deputy Chairperson – Franklin Huizies (Jozi FM)
Co-opted Exco Members
Philippa Rafferty (eMedia)
Alfie Jay (Algoa FM)

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