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MARKET RESEARCH
Kantar appoints Chief Commercial Officer for Middle East and Africa
By our African Marketing Confederation News Team | 2024
Company veteran Manaswita Singh takes on new role focused on deepening relationships with local, regional and multinational clients.
International market research company Kantar has announced the appointment of Manaswita Singh as Chief Commercial Officer, Middle East and Africa, for its Insights Division.
Manaswita Singh. Photo: Kantar
In her new regional role, which begins this week, Singh will focus on deepening relationships with local, regional and multinational clients. She reports to Adeola Tejumola, Executive Managing Director, Middle East and Africa, Insights Division at Kantar.
Singh has 21 years’ experience in the research industry and first joined Kantar in 2005. She has worked in a variety of positions in the Middle East, India and Vietnam. Most recently, she was Chief Growth Officer for Kantar in the Middle East.
An inspiring leader and well-known industry expert
“I’m delighted to see our talent grow into roles of increased responsibility,” says Tejumola. “Manaswita is an inspiring leader and well-known industry expert whose success is helping shape the brands of tomorrow.
“She is testament to our commitment to creating rewarding career paths and meaningful progression within the company. I look forward to working closely with Manaswita as we pursue growth for the business and the brands we serve.”
On her LinkedIn profile, Singh describes herself as a “strategic business leader with cross industry insights consulting experience – adept at growing business, leading large and diverse teams, partnering clients, developing talent, improving operational efficiencies, managing cross-functional teams and senior stakeholder relationships.”
She adds: “I feel extremely proud to be at Kantar – it’s been an exciting journey across countries, across various roles, and each of these experiences have enriched my professional and personal growth in a huge way. It’s been a journey of passion, resilience and constant learning.”
Singh holds an MBA, Marketing from the Goa Institute of Management and has also worked for Millward Brown India, Axis Bank in India, and for Cimigo, a market research business operating in Vietnam and Indonesia.
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