MARKET RESEARCH

Kantar appoints Chief Commercial Officer for Middle East and Africa

By our African Marketing Confederation News Team | 2024

Company veteran Manaswita Singh takes on new role focused on deepening relationships with local, regional and multinational clients.

International market research company Kantar has announced the appointment of Manaswita Singh as Chief Commercial Officer, Middle East and Africa, for its Insights Division.

Manaswita Singh. Photo: Kantar

 

In her new regional role, which begins this week, Singh will focus on deepening relationships with local, regional and multinational clients. She reports to Adeola Tejumola, Executive Managing Director, Middle East and Africa, Insights Division at Kantar. 

 

Singh has 21 years’ experience in the research industry and first joined Kantar in 2005. She has worked in a variety of positions in the Middle East, India and Vietnam. Most recently, she was Chief Growth Officer for Kantar in the Middle East. 

 

An inspiring leader and well-known industry expert 

 

“I’m delighted to see our talent grow into roles of increased responsibility,” says Tejumola. “Manaswita is an inspiring leader and well-known industry expert whose success is helping shape the brands of tomorrow.  

 

“She is testament to our commitment to creating rewarding career paths and meaningful progression within the company. I look forward to working closely with Manaswita as we pursue growth for the business and the brands we serve.” 

 

On her LinkedIn profile, Singh describes herself as a “strategic business leader with cross industry insights consulting experience – adept at growing business, leading large and diverse teams, partnering clients, developing talent, improving operational efficiencies, managing cross-functional teams and senior stakeholder relationships.” 

 

She adds: “I feel extremely proud to be at Kantar – it’s been an exciting journey across countries, across various roles, and each of these experiences have enriched my professional and personal growth in a huge way. It’s been a journey of passion, resilience and constant learning.” 

 

Singh holds an MBA, Marketing from the Goa Institute of Management and has also worked for Millward Brown India, Axis Bank in India, and for Cimigo, a market research business operating in Vietnam and Indonesia.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
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    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
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