AI is causing ‘profound shifts’ in brand value – Kantar report
Google’s brand value surges by 57%, ending Apple’s four consecutive years at the top. Microsoft and Amazon also prominent.
MARKETING MAGAZINES
Latest news, insights and opinions for Africa’s marketing professionals
By our African Marketing Confederation News Team | 2024
Issue 1 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is available online via the AMC website. This issue remains current until the end of June 2024.
Issue 1 2024 (and the 11th magazine since the revival of the AMC as the pan-African marketing body) is packed with marketing-related news, in-depth features, and thought-leadership content from across Africa. Here are some of the highlights of the latest issue.
Marketers embrace the BAL
Our cover story on sports marketing analyses the rise in popularity of the Basketball Africa League and the slick marketing that accompanies it. Is it proving to be a slam dunk for corporate sponsors and brands who want to be along for the ride?
Issue 1 2024 of Strategic Marketing for Africa
Nostalgia in marketing
Do you embrace brands that make you feel connected to your roots and hark back to simpler times? A great many consumers do, so marketers are seeing the opportunity and playing on nostalgic memories of the ‘good old days’.
Marketing as a force for good
Encouraging over-consumption and over-spending – to the detriment of all – are accusations frequently levelled at the marketing profession. So, are we in denial or becoming a force for good? African and international marketers and academics give their opinions.
Rise of visual and voice search
The once-simple world of “Google it” is morphing into something far more complex, but potentially rewarding, for Africa’s marketers. We examine how visual and voice search are set to change the game.
The opportunity in African Beauty
Brands that recognise indigenous African beauty practices, and utilise natural ingredients and techniques, have an advantage in this burgeoning market. An industry expert looks at how the African Beauty trend is creating opportunities for market players.
You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read it online or download it here.
A Print Edition of the latest magazine is also available.
New US$40-million Cheetos manufacturing plant a boost for Zimbabwe
Investment marks industrial diversification, creation of employment opportunities and manufacturing sector integration, says President.
First official Liverpool FC retail stores are opening in Africa
Prominent English Premier League soccer club brings official standalone retail stores to the region for the first time.
Global report shows retailers still falling short on sustainable chocolate
Latest Chocolate Scorecard reveals uneven progress and gaps in retailer accountability and transparency in cocoa sustainability.
Ghana’s consumers are coming back, but it’s a cautious return
Shoppers are not returning to old habits – they’re redefining them. And affordability is still the single biggest decision driver.
Private operators set to revitalise SA’s struggling rail network?
Inefficiencies in South Africa’s state-run rail system have been a major constraint on economic growth over the past decade.
Malle Mabelane named Supply Chain Professional of the Year by IMM Institute
IMM Institute hosts annual Excellence Awards in Johannesburg, honouring top supply chain professionals, teams and emerging talent.
Uganda launches a national Packaging Centre of Excellence in Kampala
Uganda has unveiled the Packaging Centre of Excellence, a national facility which aims to elevate product branding, packaging standards and market readiness.
Sydney Mbhele named Marketer of the Year at IMM Institute annual awards
IMM Institute hosts annual Excellence Awards in Johannesburg, honouring top marketers, marketing teams and industry up-and-comers.
Junk food campaigns targeting children through digital marketing
Good for business, but bad for kids? Researchers concerned about ‘invasive reach and powerful influence of digital marketing techniques’.
Lay’s World Cup marketing strategy focuses on fan fun and togetherness
Epic watch party-themed campaign for the upcoming FIFA World Cup features major international soccer stars and a touch of Hollywood.
