
US pizza chain Papa John’s makes first foray into Central Africa
Brand debuts in the DRC with an outlet in Kinshasa, complementing its existing African presence in Kenya, Egypt and Morocco.
MARKETING MAGAZINES
By our African Marketing Confederation News Team | 2024
Issue 1 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is available online via the AMC website. This issue remains current until the end of June 2024.
Issue 1 2024 (and the 11th magazine since the revival of the AMC as the pan-African marketing body) is packed with marketing-related news, in-depth features, and thought-leadership content from across Africa. Here are some of the highlights of the latest issue.
Marketers embrace the BAL
Our cover story on sports marketing analyses the rise in popularity of the Basketball Africa League and the slick marketing that accompanies it. Is it proving to be a slam dunk for corporate sponsors and brands who want to be along for the ride?
Issue 1 2024 of Strategic Marketing for Africa
Nostalgia in marketing
Do you embrace brands that make you feel connected to your roots and hark back to simpler times? A great many consumers do, so marketers are seeing the opportunity and playing on nostalgic memories of the ‘good old days’.
Marketing as a force for good
Encouraging over-consumption and over-spending – to the detriment of all – are accusations frequently levelled at the marketing profession. So, are we in denial or becoming a force for good? African and international marketers and academics give their opinions.
Rise of visual and voice search
The once-simple world of “Google it” is morphing into something far more complex, but potentially rewarding, for Africa’s marketers. We examine how visual and voice search are set to change the game.
The opportunity in African Beauty
Brands that recognise indigenous African beauty practices, and utilise natural ingredients and techniques, have an advantage in this burgeoning market. An industry expert looks at how the African Beauty trend is creating opportunities for market players.
You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read it online or download it here.
A Print Edition of the latest magazine is also available.
Brand debuts in the DRC with an outlet in Kinshasa, complementing its existing African presence in Kenya, Egypt and Morocco.
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
World Bank report paints positive picture, but emphasises that enhancing ports and related infrastructure could boost GDP by 4-5%.
More consistent date labels and storage advice – along with bigger print and the use of simple icons – could save consumers money.
Proposed measures include banning advertisements on television, digital platforms and outdoor media when children are the primary audience.
Afoani leaves role as Head of Sales and Marketing – Africa at the IFFCO Group to become Senior Director for Coca-Cola Uplift – Africa.
MAZ unveils teen awards event, research survey and logo design competition – all promoting effective engagement with youth audiences.
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
Boston Consulting Group study finds optimism over GenAI has risen markedly among marketing bosses, while concerns have dropped.
Public relations giant says it wants to provide more on-the-ground presence for its current and potential client base in Nigeria.
From 20 to 22 August 2025, the African Marketing Confederation (AMC) and the Technology Information Confederation Africa (TICON Africa) will host their annual conferences at the prestigious Labadi Beach Hotel in Accra, Ghana.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.