AI is causing ‘profound shifts’ in brand value – Kantar report
Google’s brand value surges by 57%, ending Apple’s four consecutive years at the top. Microsoft and Amazon also prominent.
MARKETING MAGAZINES
Latest news, insights and opinions for Africa’s marketing professionals
By our African Marketing Confederation News Team | 2024
Issue 2 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is now available online via the AMC website. This issue remains current until early October 2024.
Issue 2 2024 (and the 12th magazine since the revival of the AMC as the pan-African marketing body) is packed with marketing-related news, in-depth features, and thought-leadership content from across Africa. Here are some of the highlights of the latest issue.
Influencer marketing: It’s the Wild West!
As the influencer industry grows in Africa and around the world, limited transparency and misleading claims have led to calls for stricter regulation. Now the ‘Sheriff’ is riding into town to bring law and order.
Issue 2 2024 of Strategic Marketing for Africa
Understanding Tanzania’s consumer trends
As Tanzanian consumer behaviours continue to evolve under the influence of economic, technological and social changes, understanding these trends is crucial for marketers aiming to succeed in this vibrant market.
Vodcasts are every marketer’s flexible friend
Repurposing marketing and social media content is a smart way to maximise digital spend. This flexibility and bang-for-the-buck is why vodcasts are taking off in Africa. The editorial team examines the latest African vodcast trends.
Realigning brand strategies for the youth audience
Fundamental shifts in consumerism are being led by younger audiences who constantly question the status quo, don’t believe in the mentality of ‘doing things just because we have always done them like this’ and challenge brands to embrace their new world.
Anatomy of a media landscape survey in the DRC
Media research field work in Africa is, at the best of times, for the resourceful and resilient. But some research projects require an extra quantity of ingenuity and flexibility. The inside story of GeoPoll’s ‘Democratic Republic of Congo Media Landscape Survey 2023’.
You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read it online or download it here.
A Print Edition of the latest magazine will be available shortly.
New US$40-million Cheetos manufacturing plant a boost for Zimbabwe
Investment marks industrial diversification, creation of employment opportunities and manufacturing sector integration, says President.
First official Liverpool FC retail stores are opening in Africa
Prominent English Premier League soccer club brings official standalone retail stores to the region for the first time.
Global report shows retailers still falling short on sustainable chocolate
Latest Chocolate Scorecard reveals uneven progress and gaps in retailer accountability and transparency in cocoa sustainability.
Ghana’s consumers are coming back, but it’s a cautious return
Shoppers are not returning to old habits – they’re redefining them. And affordability is still the single biggest decision driver.
Private operators set to revitalise SA’s struggling rail network?
Inefficiencies in South Africa’s state-run rail system have been a major constraint on economic growth over the past decade.
Malle Mabelane named Supply Chain Professional of the Year by IMM Institute
IMM Institute hosts annual Excellence Awards in Johannesburg, honouring top supply chain professionals, teams and emerging talent.
Uganda launches a national Packaging Centre of Excellence in Kampala
Uganda has unveiled the Packaging Centre of Excellence, a national facility which aims to elevate product branding, packaging standards and market readiness.
Sydney Mbhele named Marketer of the Year at IMM Institute annual awards
IMM Institute hosts annual Excellence Awards in Johannesburg, honouring top marketers, marketing teams and industry up-and-comers.
Junk food campaigns targeting children through digital marketing
Good for business, but bad for kids? Researchers concerned about ‘invasive reach and powerful influence of digital marketing techniques’.
Lay’s World Cup marketing strategy focuses on fan fun and togetherness
Epic watch party-themed campaign for the upcoming FIFA World Cup features major international soccer stars and a touch of Hollywood.
