Airline body urges African governments to act on opening market access
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
MARKETING MAGAZINES
Latest news, insights and opinions for Africa’s marketing professionals
By our African Marketing Confederation News Team | 2024
Issue 1 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is now available online via the AMC website. This issue remains current until the end of June 2024.
Issue 1 2024 (and the 11th magazine since the revival of the AMC as the pan-African marketing body) is packed with marketing-related news, in-depth features, and thought-leadership content from across Africa. Here are some of the highlights of the latest issue.
Marketers embrace the BAL
Our cover story on sports marketing analyses the rise in popularity of the Basketball Africa League and the slick marketing that accompanies it. Is it proving to be a slam dunk for corporate sponsors and brands who want to be along for the ride?
Issue 1 2024 of Strategic Marketing for Africa
Nostalgia in marketing
Do you embrace brands that make you feel connected to your roots and hark back to simpler times? A great many consumers do, so marketers are seeing the opportunity and playing on nostalgic memories of the ‘good old days’.
Marketing as a force for good
Encouraging over-consumption and over-spending – to the detriment of all – are accusations frequently levelled at the marketing profession. So, are we in denial or becoming a force for good? African and international marketers and academics give their opinions.
Rise of visual and voice search
The once-simple world of “Google it” is morphing into something far more complex, but potentially rewarding, for Africa’s marketers. We examine how visual and voice search are set to change the game.
The opportunity in African Beauty
Brands that recognise indigenous African beauty practices, and utilise natural ingredients and techniques, have an advantage in this burgeoning market. An industry expert looks at how the African Beauty trend is creating opportunities for market players.
You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read it online or download it here.
A Print Edition of the latest magazine will be available shortly.
Uganda Tourism Board partners with major European ice hockey league
UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.
Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.