Pick n Pay stores in Namibia to be rebranded as Model supermarkets
Local franchisee terminates its 27-year agreement with Pick n Pay on 30 June and will return to the brand it first created in 1965.
MARKETING AWARDS
L’Oréal marketing boss is named Global Marketer of the Year by WFA
By our African Marketing Confederation News Team | 2024
CMO Asmita Dubey honoured by World Federation of Advertisers for using the power of technology to enhance brand’s marketing efforts.
L’Oréal CMO, Asmita Dubey. Photo: WFA
Asmita Dubey, Chief Digital and Marketing Officer at L’Oréal, has been named as the 2023 Global Marketer of the Year by the World Federation of Advertisers (WFA). She was one of five shortlisted candidates for the award and topped the combined public and expert jury vote.
Dubey has been at the cosmetics company since 2013, originally joining as CMO for L’Oréal China before taking on the same role for the whole of APAC in 2016.
She returned to the company’s Paris headquarters in 2017 and became Chief Digital and Marketing Officer for the brand’s worldwide operations in April 2021.
“L’Oréal has a strong track record of using the power of technology to enhance its marketing efforts and now claims a 30% share of influence, earned by partnering with more than 50,000 influencers across channels such as TikTok and gaming,” the WFA says.
Augmented-reality beauty services and virtual try-ons
“Asmita has introduced new augmented-reality beauty services and virtual try-ons for hair and make-up, as well as skin diagnosis through AI, with the latter attracting more than 100-million users in the past year.”
She is the second L’Oréal Chief Marketing Officer to win the award, following on from Lubomira Rochet, who won in 2019.
“Congratulations to Asmita, who is a worthy winner of this year’s title. L’Oréal is a digital powerhouse and its brands are well ahead of the market when it comes to managing an effective and efficient digital transformation,” says Raja Rajamannar, WFA President.
“With a predominantly young target market, L’Oréal is not only aware of the rapid changes in behaviour that can occur in this demographic, but also responds to their needs in a culturally appropriate way.”
The other shortlisted candidates for the award were:
- Morgan Flatley, Global Chief Marketing Officer and Head of New Business Ventures, McDonald’s.
- Aude Gandon, Global Chief Marketing Officer, Nestlé.
- Marcel Marcondes, Global Chief Marketing Officer, AB InBev.
- Lisa McKnight, EVP, Chief Brand Officer, Mattel, Inc.
The WFA Global Marketer of the Year jury panel includes Ademorayo Apara, Senior MSE for Brand Strategy, Budget Planning & Special Projects at First Bank of Nigeria.
Micro-influencers the way to go when targeting Gen Z consumers – study
Gen Zedders value authenticity from brands – something which big-name mega-influencers cannot deliver, US research finds.
PepsiCo is going head-to-head with Coca-Cola in prebiotic soda market
In February, Coke launched its Simply Pop prebiotic drink brand. This week, Pepsi bought its arch-rival brand, Poppi. Let battle commence!
Nigeria’s CIG Group appoints Adeleye Fabusoro to Group Marketing role
He moves from CNBC and Forbes Africa to spearhead marketing, PR and corporate communication initiatives across a portfolio of brands.
SA’s Spar grocery chain plans to differentiate its brand offerings
Like its main competitors, Spar will split its retail brands into higher-income premium outlets and lower-income discount stores.
UN Tourism to host Regional Forum on gastronomy tourism for Africa
Event in Tanzania brings together influencers, chefs, policymakers, entrepreneurs and others to examine ways to enhance Africa’s tourism brand.
Unilever’s new boss will spend more on social media and influencers
Incoming CEO says brand messaging is viewed with growing suspicion by consumers and having others speak for your brand is ‘very important’.
Study examines how X banter with competitors boosted a product launch
When a smaller fast-food brand launched a new meal, it’s bigger rivals began some banter – which benefitted the small brand most.
Boost your marketing career in 2025 with the AMC’s short courses
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
Moroccan telecoms brand unveils Real Madrid player partnership
With an eye on the 2025 Africa Cup of Nations taking place in the North African country, Orange Maroc signs Real’s Brahim Diaz.
Concern in Mozambique as counterfeit alcoholic drinks flood the market
‘Networks of corruption’ and inadequate resources at regulatory authorities mean up to 80% of popular brands of drinks could be fake.
