Customer experience expert gives her take on how it all went wrong for the once-powerful global company that lost its brand values.
Dentsu makes two new senior appointments to its African business
By our News Team | 2022
Regional management appointment announced, as well as new media director role in company’s Zambian office.
Dentsu, the international marketing communications and media agency, has announced two senior appointments to its African operations.
Lana Marais, formerly New Business and Client Director, has assumed a new role as Regional Director, Emerging Markets for Dentsu Africa.
Photo by Picjumbo.com via Pexels
With 14 years’ experience within Dentsu, she has played an integral part in the expansion of the company across the African continent and, in 2016, her exceptional results saw her become one of Dentsu Africa’s youngest directors.
Moving forward, Marais will take on the responsibility of driving profitable growth and operational excellence across a number of emerging markets, with key focus on Tanzania, Mozambique, Zambia, Uganda, Senegal, Côte d’Ivoire and Cameroon.
She will be reporting to Dentsu SSA Regional CEO, Dawn Rowlands.
Commenting on her new role, Marais said: “I am incredibly excited to step-change how we drive growth across Africa, creating a unique culture of integration across the region and collaboratively building the success of Dentsu Africa.”
Added Rowlands: “With the massive growth in Dentsu Nigeria, Ghana, Kenya and South Africa over the last four years, we need to refocus our energy on the emerging markets in our region. I cannot think of a better person to drive this.”
Media Director appointment in Zambian operation
Meanwhile, Dentsu Zambia has announced the appointment of Chishimba Musonda as Media Director, with her new role becoming effective from 19 September. She joined Dentsu in 2020 and has worked on client accounts such as Absa, Nestle and Mastercard.
Musonda’s responsibilities will include driving integrated design and enforcing a collaborative business approach which emphasises viewing the business as an interconnected and interdependent entity.
“Chishimba has shown phenomenal growth during her time here. I do think she will be able to add a fresh spin on how we have been operating. I am truly excited about everyone’s potential possibilities as a result of this promotion,” said Sikota Suuya-Bones, Managing Director of Dentsu Zambia.
Continent set to outpace projected global average and be the second-fastest-growing region after Asia, says macro-economic report.
Gathering is for the growing number of OOH entrepreneurs in Africa who are pioneering new ways to reach increasingly affluent audiences.
At least four global conglomerates have announced they are exiting the country. There are concerns that more may follow.
Youth agency discusses key marketing trends that will resonate with Generation Z consumers in an authentic and impactful way.
Two industry bodies team up to establish clear and consistent definitions and measurement guidelines for ads in Augmented Reality campaigns.
Study emphasises the impact of nostalgia on consumer behaviour, and how typography in ads and marketing material is a key influencer.
News reports say 14 infringement notices are being issued to organisations for contravening consumer-protection laws.
Brands will need to understand and tap into culture in a more nuanced and empathetic way than ever before, says Ogilvy.
This year’s conference and awards dinner takes place at Victoria Falls in May, under the theme ‘Elevate-Innovate-Thrive’.
Kalu has been with the agency since 2016 and brings a wide range of experience and professional expertise to his new role.