Airline body urges African governments to act on opening market access
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
MARKETING APPOINTMENTS
KFC appoints a new Chief Marketing Officer for the African region
By our News Team | 2022
Marketer with experience building the QSR brand in the UK, Netherlands, Sweden and Iceland comes full circle to his African roots.
KFC Africa has announced the appointment of Grant Macpherson as its Chief Marketing Officer. The SA-born marketer joined the QSR brand in 2013 as Marketing Manager for KFC UK, where he led several portfolios across retail, brand and innovation.
In 2015, he moved to KFC Netherlands to lead the marketing function across that country, as well as Iceland and Sweden.
Following his successful tenure with the brand in the UK and Europe, Macpherson returned to South Africa in 2018 and has been at the forefront of driving branded retail for KFC, the company says in a media statement.
Photo by Hello I’m Nik on Unsplash
During this time, he helped to navigate the brand through the pandemic, enabling it to continue to drive sales momentum, grow market share and elevate its leadership position.
Macpherson then assumed the role of Marketing Director, Brand Communication and Purpose, where he led KFC’s focus on ‘taste’, resulting in the recent industry award-winning ‘Taste Guarantee’ and ‘Taste Inspector’ campaigns. During this time, KFC South Africa was also voted ‘Coolest Brand that Cares’.
Brand continues to grow across Africa
“It is certainly an exciting time to be part of the brand as we continue to define our recipe for growth and good, ensuring we remain South Africa’s favourite QSR brand and continue to grow across the African continent,” says Macpherson.
Adds Dhruv Kaul, General Manager for KFC Africa: “We are proud to welcome Grant to the KFC Africa leadership team. We pride ourselves in understanding the different skills needed to deliver on our business goals, successfully, and while Grant’s experience and record speak for themselves, it is his approach to people and leadership that makes him such a natural fit for this role.
“We look forward to seeing him continue to lead our marketing and make a distinctive mark.”
The year 2021 marked 50 years since the KFC brand was introduced to South Africa. Since then, it has expanded into many other parts of Africa. According to The Africa Report, KFC has a presence in 25 countries on the continent, with more than 1 300 franchises.
Uganda Tourism Board partners with major European ice hockey league
UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.
Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.