fbpx

MARKETING APPOINTMENTS

KFC appoints a new Chief Marketing Officer for the African region​

By our News Team | 2022

Marketer with experience building the QSR brand in the UK, Netherlands, Sweden and Iceland comes full circle to his African roots.

KFC Africa has announced the appointment of Grant Macpherson as its Chief Marketing Officer. The SA-born marketer joined the QSR brand in 2013 as Marketing Manager for KFC UK, where he led several portfolios across retail, brand and innovation.

In 2015, he moved to KFC Netherlands to lead the marketing function across that country, as well as Iceland and Sweden.

Following his successful tenure with the brand in the UK and Europe, Macpherson returned to South Africa in 2018 and has been at the forefront of driving branded retail for KFC, the company says in a media statement.

Marketing Appointments

Photo by Hello I’m Nik on Unsplash

During this time, he helped to navigate the brand through the pandemic, enabling it to continue to drive sales momentum, grow market share and elevate its leadership position.

Macpherson then assumed the role of Marketing Director, Brand Communication and Purpose, where he led KFC’s focus on ‘taste’, resulting in the recent industry award-winning ‘Taste Guarantee’ and ‘Taste Inspector’ campaigns. During this time, KFC South Africa was also voted ‘Coolest Brand that Cares’.

Brand continues to grow across Africa

“It is certainly an exciting time to be part of the brand as we continue to define our recipe for growth and good, ensuring we remain South Africa’s favourite QSR brand and continue to grow across the African continent,” says Macpherson.

Adds Dhruv Kaul, General Manager for KFC Africa: “We are proud to welcome Grant to the KFC Africa leadership team. We pride ourselves in understanding the different skills needed to deliver on our business goals, successfully, and while Grant’s experience and record speak for themselves, it is his approach to people and leadership that makes him such a natural fit for this role. 

“We look forward to seeing him continue to lead our marketing and make a distinctive mark.”

The year 2021 marked 50 years since the KFC brand was introduced to South Africa. Since then, it has expanded into many other parts of Africa. According to The Africa Report, KFC has a presence in 25 countries on the continent, with more than 1 300 franchises.

Digital Marketing

Digital Marketing

Analysis finds social media used by less than 4% of people, while mobile phone connections are equivalent to less than 60% of Malawians.

Read More »
E-commerce

E-commerce

E-commerce giant is yet another tech company that is finding the market increasingly tough. It has already cut 18,000 jobs.

Read More »
Customer Data

Customer Data

Survey finds 60% of marketing leaders believe collecting customer data while balancing privacy and customer value is now more challenging.

Read More »
Consumer Health

Consumer Health

It is not sufficient for consumers to want to decrease sugar intake. Brands should offer appealing products that help reduce consumption.

Read More »
Influencers

INFLUENCERS

Some influencers, themselves sufferers of an ailment, give well-intentioned advice. Others are paid to do so. The consequences are concerning.

Read More »
AMC News

AMC News

High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.

Read More »
Email marketing

Email Marketing

Analysis of more than 10-billion bulk emails sent over three years finds a ‘landscape fundamentally reshaped’ by events.

Read More »