KFC appoints a new Chief Marketing Officer for the African region​

During this time, he helped to navigate the brand through the pandemic, enabling it to continue to drive sales momentum, grow market share and elevate its leadership position.

Macpherson then assumed the role of Marketing Director, Brand Communication and Purpose, where he led KFC’s focus on ‘taste’, resulting in the recent industry award-winning ‘Taste Guarantee’ and ‘Taste Inspector’ campaigns. During this time, KFC South Africa was also voted ‘Coolest Brand that Cares’.

Brand continues to grow across Africa

“It is certainly an exciting time to be part of the brand as we continue to define our recipe for growth and good, ensuring we remain South Africa’s favourite QSR brand and continue to grow across the African continent,” says Macpherson.

Adds Dhruv Kaul, General Manager for KFC Africa: “We are proud to welcome Grant to the KFC Africa leadership team. We pride ourselves in understanding the different skills needed to deliver on our business goals, successfully, and while Grant’s experience and record speak for themselves, it is his approach to people and leadership that makes him such a natural fit for this role. 

“We look forward to seeing him continue to lead our marketing and make a distinctive mark.”

The year 2021 marked 50 years since the KFC brand was introduced to South Africa. Since then, it has expanded into many other parts of Africa. According to The Africa Report, KFC has a presence in 25 countries on the continent, with more than 1 300 franchises.