fbpx

MARKETING APPOINTMENTS

Investec banking group announces appointment of a new CMO​

By our News Team | 2021

Well-known marketing and advertising industry executive appointed to head up marketing function for niche banking group.

Banking group Investec – which operates mainly in South Africa, Mauritius and the UK – has appointed Abey Mokgwatsane as its Chief Marketing Officer. 

He joins the global executive team and will have overall responsibility for the group’s marketing function across all its operations.

Mokgwatsane has enjoyed an illustrious career, holding leadership positions at some of South Africa’s leading companies and advertising agencies. Most recently, he was the Managing Executive responsible for brand marketing and communications at Africa-wide mobile telecoms company Vodacom.

Marketing appointments

Abey Mokgwatsane via Twitter

Appointing inspirational and entrepreneurial thinkers

Commenting on the appointment, Investec group Chief Executive Fani Titi said: “At Investec we have a strong organisational culture, which we believe is our strategic differentiator. We look to employ inspirational and entrepreneurial thinkers with a strong social conscience. We are thrilled to welcome Abey, who not only embodies these values but is also passionate about extracting the very best from purpose-led organisations.”

This sentiment is shared by Mokgwatsane, who said: “Investec has always been the blueprint of entrepreneurial flair, extraordinary client experience and innovation in its sector. Being part of the team that will continue to set this benchmark into its next chapter is a once-in-a-lifetime opportunity for me.

“I’m excited to work with Fani, the leadership and the marketing teams as we define and drive this next phase in Investec’s journey: setting the trajectory for the next generation of clients, staff and stakeholders, and leveraging the brand to drive long-term sustainable business growth. I look forward to evolving what it means to be ‘out of the ordinary’.”

Mokgwatsane takes up the Investec position in April 2022.

In a media interview in June 2019, he noted: “The key attribute that I’m looking for, in any company that I work for, is whether my purpose is aligned to what the company’s purpose is. Because the rest is just transactional.”

 

Source: Investec

Retail Strategy

Retail Strategy

The focus of the new stores will be on delivering greater ‘everyday value’ to the growing middle-market shopper segment.

Read More »
Social Media

Social Media

But the latest study by Pew finds that YouTube rules the roost, with a massive 95% of American teens using the platform.

Read More »
Brand Value

Brand Value

No surprises as Coke and Pepsi fill top spots in latest survey of non-alcoholic drinks brands. Their values rise by 7% and 12% respectively.

Read More »
Personal Branding

Personal Branding

Want to be CMO? Prudent building of your personal brand on social media – especially Twitter – could get you there, researchers find.

Read More »
Brand Milestones

Brand Milestones

Created in 1932 in a small carpentry workshop in Denmark, Lego has since evolved into a huge global brand valued at over US$9-billion.

Read More »
Marketing Spend

Marketing Spend

The knee-jerk reaction in a recessionary environment is to reduce spending on marketing. But study finds it’s detrimental in the longer term.

Read More »