
Educated but easily fooled? Who falls for misinformation – and why
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
MARKETING APPOINTMENTS
By our News Team | 2023
Company marketing veteran set to return from January 2024 as part of an executive reshuffle to push ‘next era of growth’.
As it faces increasingly tough competition in the sportswear market, Nike has announced the appointment of a new global chief marketing officer.
She is Nicole Hubbard Graham, who takes over in January 2024 to succeed the brand’s long-standing CMO, Dirk-Jan (known as ‘DJ’) van Hameren, who is retiring next year.
Van Hameren has served as Nike’s head of marketing since 2018 and has been at the company for 31 years. He is a former a former Olympic cyclist.
Photo by Toro Tseleng from Pexels
Graham is no stranger to the Nike brand, having worked there for almost 20 years before leaving in 2021 to be part of an advertising agency start-up called Adopt. In her previous roles at Nike, she managed its global marketing teams and its direct-to-consumer business.
In a press release issued this week, Nike says she will “oversee all aspects of marketing, aligning the company’s brand voice against its next era of growth”.
Built a world-class marketing team
The press release adds that “Van Hameren has been a visionary leader at the cornerstone of Nike’s global brand storytelling. His leadership propelled the business over three decades and built the brand’s world-class marketing team”.
Another brand-focused change at executive level is John Hoke, a 30-year Nike veteran, who will become Chief Innovation Officer. He most recently served as Nike’s first Chief Design Officer and will partner with Tom Clarke, President of Innovation, to “amplify and accelerate Nike’s innovation strategy and distinction”.
According to the industry publication, Marketing Dive, “fresh marketing leadership is part of a larger executive shuffle at Nike, one of several this year”.
Another industry publication, Ad Week, is reporting that up to 70 people within Nike’s brand creative team have been laid off. At the time of writing, this had not been confirmed by Nike.
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
Issue 4 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides latest in-depth insights.
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Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.