MARKETING APPOINTMENTS

New chief marketing officer swooshes into the Nike hot seat next year

By our News Team | 2023

Company marketing veteran set to return from January 2024 as part of an executive reshuffle to push ‘next era of growth’.

As it faces increasingly tough competition in the sportswear market, Nike has announced the appointment of a new global chief marketing officer.

 

She is Nicole Hubbard Graham, who takes over in January 2024 to succeed the brand’s long-standing CMO, Dirk-Jan (known as ‘DJ’) van Hameren, who is retiring next year. 

 

Van Hameren has served as Nike’s head of marketing since 2018 and has been at the company for 31 years. He is a former a former Olympic cyclist.

Marketing Appointments

Photo by Toro Tseleng from Pexels

Graham is no stranger to the Nike brand, having worked there for almost 20 years before leaving in 2021 to be part of an advertising agency start-up called Adopt. In her previous roles at Nike, she managed its global marketing teams and its direct-to-consumer business.

 

In a press release issued this week, Nike says she will “oversee all aspects of marketing, aligning the company’s brand voice against its next era of growth”.

 

Built a world-class marketing team

 

The press release adds that “Van Hameren has been a visionary leader at the cornerstone of Nike’s global brand storytelling. His leadership propelled the business over three decades and built the brand’s world-class marketing team”.

 

Another brand-focused change at executive level is John Hoke, a 30-year Nike veteran, who will become Chief Innovation Officer. He most recently served as Nike’s first Chief Design Officer and will partner with Tom Clarke, President of Innovation, to “amplify and accelerate Nike’s innovation strategy and distinction”.

 

According to the industry publication, Marketing Dive, “fresh marketing leadership is part of a larger executive shuffle at Nike, one of several this year”.


Another industry publication, Ad Week, is reporting that up to 70 people within Nike’s brand creative team have been laid off. At the time of writing, this had not been confirmed by Nike.

View all articles »
author avatar
[email protected]
See Full Bio
0
    Your Cart
    Your cart is emptyReturn to Shop
    Continue Shopping

    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.