FAST FOOD

Nigerian street-food chain Sooyah Bistro continues its growth strategy

By our African Marketing Confederation News Team | 2025

Business was founded in 2018 on a shoestring budget. It now has 12 outlets and its own range of suya spices sold through supermarkets.

Sooyah Bistro, the homegrown Nigerian fast-food chain, is continuing its growth trajectory by opening its 12th outlet. The new store is in the Herbert Macaulay area of Yaba, Lagos State.

Photo: Sooyah Bistro

The chain was founded in 2018 by Olamidun Ogundoyin, the wife of a prominent Nigerian politician, with an investment of just N20,000 (the equivalent of around US$55). 

 

It specialises in suya, a local street food comprising flame-grilled meat on skewers. The menu also has other fast-food favourites such as chicken wings, pizza and Nigerian-style Chinese dishes. 

 

Last year, Sooyah Bistro launched its own its own range of suya spices. These are sold through its restaurants and in certain supermarkets. 

 

Nigerian challenger fast-food brands 

 

“The chain is one of a number of challenger fast-food brands in Nigeria that look to use local ingredients to reduce the complexity and costs of importing that pushes up costs for multinational QSR brands due to the depreciation of the Naira,” comments Trentype, the emerging markets consultancy. 

 

“Sooyah Bistro’s journey is a testament to the power of quality, customer satisfaction, and perseverance. We’re proud to be a Nigerian success story, sharing the authentic flavours of suya with a modern flair,” said founder Olamidun Ogundoyin during an opening event for the new outlet. 

 

“Hygiene and quality are paramount at Sooyah Bistro. We maintain rigorous standards throughout our operations, ensuring a safe and enjoyable dining experience for our customers.”

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    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
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    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
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