
AI is causing ‘profound shifts’ in brand value – Kantar report
Google’s brand value surges by 57%, ending Apple’s four consecutive years at the top. Microsoft and Amazon also prominent.
INFORMAL ECONOMY
By our African Marketing Confederation News Team | 2024
Minister of Industry, Trade and Investment commits to ‘targeted intervention’ as report into the informal sector is launched in Abuja.
The informal economy contributes substantially to Nigeria’s GDP and can be effectively mobilised to unleash the country’s full economic potential and provide much-needed support to the most vulnerable households.
Nigeria’s Minister of Industry, Trade and Investment, Dr Doris Uzoka-Anite, launches the informal economy report. Photo: Moniepoint
This is according to the Managing Director of Moniepoint Microfinance Bank, Babatunde Olofin, who was speaking during the recent launch of the ‘2024 Nigeria Informal Economy Report’ in the city of Abuja.
The report is powered by Moniepoint in collaboration with the Small and Medium Enterprise Development Agency of Nigeria (known as Smedan) and the Federal Ministry of Industry, Trade, and Investment.
Government commits to supporting informal SMEs
Minister of Industry, Trade and Investment, Dr Doris Uzoka-Anite, who formally launched the report, reiterated the Federal Government’s commitment to supporting small business operators in the informal sector of the economy. She pointed out that the informal sector, which often appears to be forgotten, would henceforth begin to enjoy government’s interventions and incentives.
“We are really grateful to Moniepoint for conducting this report. It gives us the basis and foundation now to provide targeted intervention as part of the government’s approach to supporting the informal economy,” she said.
“This segment plays a significant role in the Nigerian economy [and] we can now bring them up to enjoy incentives that the government is providing to the broader economy as well.”
Also delivering a goodwill message, the Chairman of the House Committee on Small and Medium Enterprises, Mansur Manu Soro, said the House was taking deliberate steps to prioritise women operating in the informal sector and end gender disparity in earnings.
He added that reports such as this remained a critical tool used in planning by the government and private sector.
Some of the key insights from the report include:
You can find out more about the ‘2024 Nigeria Informal Economy Report’ here.

Google’s brand value surges by 57%, ending Apple’s four consecutive years at the top. Microsoft and Amazon also prominent.

Investment marks industrial diversification, creation of employment opportunities and manufacturing sector integration, says President.

Prominent English Premier League soccer club brings official standalone retail stores to the region for the first time.

Latest Chocolate Scorecard reveals uneven progress and gaps in retailer accountability and transparency in cocoa sustainability.

Shoppers are not returning to old habits – they’re redefining them. And affordability is still the single biggest decision driver.

Inefficiencies in South Africa’s state-run rail system have been a major constraint on economic growth over the past decade.

IMM Institute hosts annual Excellence Awards in Johannesburg, honouring top supply chain professionals, teams and emerging talent.

Uganda has unveiled the Packaging Centre of Excellence, a national facility which aims to elevate product branding, packaging standards and market readiness.

IMM Institute hosts annual Excellence Awards in Johannesburg, honouring top marketers, marketing teams and industry up-and-comers.

Good for business, but bad for kids? Researchers concerned about ‘invasive reach and powerful influence of digital marketing techniques’.

Epic watch party-themed campaign for the upcoming FIFA World Cup features major international soccer stars and a touch of Hollywood.