MARKETING MAGAZINES

Out now! New issue brings latest insights for Africa’s marketers

By our African Marketing Confederation News Team | 2025

The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.

The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is now available online via the AMC website.  

 

Issue 1 2025 is packed with marketing-related news, in-depth features and thought-leadership content from across Africa. This thought-provoking issue takes in Africa’s bigger picture, examining some of the macro-environments in which Africa’s marketers must operate. Here are some of the highlights. 

 

We have the numbers – but not the spending power  

 

How can we solve Africa’s non-consumption challenge? Despite a growing population led by large numbers of young people – one in four people will likely be African by 2050 – the continent has a spending power problem. We are not consuming goods and services at a rate considered essential for economic growth. 

 

Issue 1 2025 of Strategic Marketing for Africa

Rebranding a diverse and developing continent 

 

Repositioning Africa as a continent is vital if we are to attract greater investment, more visitors and a stronger place at the global table. One of the first steps is to change a default and entrenched narrative around Africa that perpetuates negative stereotypes and ignores our positive stories. 

 

A unified pan-African tourism brand 

 

The United Nations – through its specialist agency UN Tourism – is working with African tourism marketers, tourism bodies, the African Marketing Confederation, and others on a Brand Africa initiative to create a responsible, sustainable and attractive pan-African tourism brand. 

 

How Marketing 5.0 can enhance aviation 

 

A strong commercial aviation sector is vital if Africa is to build powerful business travel, leisure tourism, and MICE (meetings, incentives, conferences and exhibitions) sectors. Marketing 5.0, which effectively uses marketing technology to address customers’ needs, has an important role to play here. 

 

You will find these stories, and many more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read or download Issue 1 2025 online here. A Print Edition is also available.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.