PR agency Weber Shandwick appoints new MD and market lead for Africa

He is charged with driving business growth, strengthening multi-market client relationships, and elevating the firm’s strategic communications offering.

Before assuming his new role, Khumalo-MacArthur served as Executive Vice President, Client Growth: Africa, at the agency.

Michael Frohlich, Weber Shandwick’s Global Chief Transformation Officer and CEO of EMEA, has welcomed Khumalo-MacArthur’s appointment, noting the strategic significance of his leadership.

A deep understanding of African markets

“Larry’s deep understanding of African markets, experience in business growth, combined with his expertise in multi-sector communications, make him an invaluable asset to our team,” Frohlich says.

“Africa is a key region for our business, and under his guidance we are poised to expand our influence, drive innovation and deepen our client partnerships across the continent.”

Comments Khumalo-MacArthur: “Africa is a continent of immense potential, and brands that communicate with authenticity, cultural awareness and strategic foresight will be the ones that create lasting impact.

“I am excited to be stepping into this role and I look forward to continuing to work with our teams and partnering with our clients to craft bold, integrated and meaningful communication interventions that connect with audiences and deliver meaningful and measurable value.”

Khumalo-MacArthur joined Weber Shandwick in 2021. Prior to that, he was with agencies Havas and FleishmanHillard. He has experience in industries such as travel and tourism, development finance, social impact, technology, health, automotive, energy, and the public sector.