PUBLIC RELATIONS

Nigeria PR Report morphs into Africa-wide communications report

By our News Team | 2022

Annual study of Nigeria’s public relations sector is to become a continent-wide analysis of the PR and communications industry.

BHM Research & Intelligence has announced that, starting this year, its annual report on the public relations and communications sector in Nigeria, Africa’s largest economy, will be expanded to cover all of Africa.

According to BHM, this will be the first report that will cater exclusively to the PR and communications industry throughout the continent.

The Africa PR and Communications Report is being compiled in partnership with the Public Relations and Communications Association (PRCA), the Chartered Institute of Public Relations (CIPR UK), CIPR International, the International Communications Consultancy Organisation (ICCO), Africa Communications Week (ACW), Wadds Incorporated, ID Africa, Plaqad Incorporated, and Magna Carta Reputation Management Consultants. Other partners are to be announced.

Photo by Flo Dahm from Pexels

BHM’s founder, Ayeni Adekunle, commented: “Since we launched the Nigeria PR Report on January 29, 2016, we have witnessed the growth of the industry home and abroad; and five years after, we are pleased to confirm we are now expanding our research to cover a continent that holds plenty promise for the global communications sector.

“We hope the Africa PR and Communications Report will quickly become the authoritative voice in the industry, providing insights, data and useful information for those working here, as well as everyone outside looking in.’’

Clear need for a compendium of insights

A media statement from BHM says the data from Africa’s consumer and business landscape is proof of the need for a compendium of insights into the continent’s burgeoning PR & communication landscape, especially as this is an industry that may be the only one equipped to fix the continent’s reputational crisis.

The 2022 report will contain verified facts and statistics on the public relations industry, analysis that can guide governments and multinationals, resources and recommendations that assist practitioners in building better careers, and business models designed to enhance and deliver value to all stakeholders.

Ayeni adds: “The past 28 months have been volatile for the world. It invariably highlighted our strengths and weaknesses as a continent. And the PR & communications industry was one of the first points of call in advising government and business leaders on wading through the times and supporting initiatives across the continent.

“Yet, this only showed a glimpse of the potential of the PR & communications industry. Because beyond health and financial crises, as an industry there is a dire need for professionals to be embedded in every area of policymaking, advisory and management. It is important that the industry understands the almost impossibly heavy sense of duty it has to the continent and the people.”

Moliehi Molekoa, a member of the APR board and the Managing Director of Magna Carta, a pan-African reputation management consultancy, says: “PR professionals, now more than ever, have an increased duty to advise clients based on sound data and experience. APCR will be one of the key sources of that data.”

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