fbpx

PUBLIC RELATIONS

Edelman Africa gets new CEO to spearhead work across continent

By our News Team | 2022

PR industry veteran moves from leading the South African operation to taking on a pan-African communications role.

Global communications firm, Edelman, has appointed Karena Crerar as CEO for Edelman Africa. This as Jordan Rittenberry, who previously served in the position, moves to the US to lead the Edelman Bay Area Hub in San Francisco.

Edelman Africa is a pan-African communications consultancy which has partners and affiliates in more than 50 African countries. Crerar was previously Managing Director of Edelman South Africa.

“I feel privileged to be part of such a strong, entrepreneurial, fast-growing business. Between our global network, and our teams and partners across Africa, we offer unprecedented access for our clients,” said Crerar. 

“We’ve made sure to build long-term partnerships, offering our clients a lot more value than just dots on a map. This has made it possible for us to build a proven track record across Africa, meaning we can deliver real cross-continent delivery for clients across Africa.”

Public Relations

Image by Mudassar Iqbal from Pixabay

SA and Kenya teams honoured at Sabre Awards

Edelman Africa’s ability to reach audiences across Africa has recently resulted in both its South Africa and Kenya teams being honoured at the Sabre awards across a variety of categories, including being nominated as the PRovoke Media 2022 African Consultancy of the Year.

“What has been particularly exciting is the achievements of our Edelman Kenya office. Launched only two years ago, its purposeful, tactical work and deep local relationships have allowed the team to be recognised for the impact it’s achieving on behalf of our clients,” said Crerar.

“As we look to the future of Africa, we will continue to focus on sectors that show the greatest opportunity for growth and impact in our region and work with brands and organisations in these industries to build and maintain trust with their stakeholders. 

“Organisations across the continent are looking for increased support in areas such as ESG (Environmental, Social, and Corporate Governance), sustainability and social responsibility work that requires a sound understanding of the impact of trust, which Edelman has spent two decades studying,” she added.

Branding

Branding

Time is right to adopt a modern and contemporary new look as the brand embarks on the most exciting chapter in its history, CEO says.

Read More »
Consumer Privacy

Consumer Privacy

Regulator says the platform ‘may have’ processed children’s data without consent and also contravened other UK privacy legislation.

Read More »
E-Commerce

E-Commerce

But don’t panic as November is traditionally the best month for installs and sales across most markets because of Black Friday.

Read More »
Retail Outlook

Retail Outlook

Online shopping’s share of the total retail pie will continue to rise and should comprise a quarter of all retail sales by 2027, says study.

Read More »
Media Research

Media Research

Elevating Media Measurement and Evaluation in a Resilient Africa will be the theme of Pamro’s 2022 event being staged in Cape Town.

Read More »
Retail Innovation

Retail Innovation

South African retail giant believes the standard-size shopping bags it has been using disadvantaged customers travelling on public transport.

Read More »