Edelman Africa gets new CEO to spearhead work across continent

By our News Team | 2022

PR industry veteran moves from leading the South African operation to taking on a pan-African communications role.

Global communications firm, Edelman, has appointed Karena Crerar as CEO for Edelman Africa. This as Jordan Rittenberry, who previously served in the position, moves to the US to lead the Edelman Bay Area Hub in San Francisco.

Edelman Africa is a pan-African communications consultancy which has partners and affiliates in more than 50 African countries. Crerar was previously Managing Director of Edelman South Africa.

“I feel privileged to be part of such a strong, entrepreneurial, fast-growing business. Between our global network, and our teams and partners across Africa, we offer unprecedented access for our clients,” said Crerar. 

“We’ve made sure to build long-term partnerships, offering our clients a lot more value than just dots on a map. This has made it possible for us to build a proven track record across Africa, meaning we can deliver real cross-continent delivery for clients across Africa.”

Public Relations

Image by Mudassar Iqbal from Pixabay

SA and Kenya teams honoured at Sabre Awards

Edelman Africa’s ability to reach audiences across Africa has recently resulted in both its South Africa and Kenya teams being honoured at the Sabre awards across a variety of categories, including being nominated as the PRovoke Media 2022 African Consultancy of the Year.

“What has been particularly exciting is the achievements of our Edelman Kenya office. Launched only two years ago, its purposeful, tactical work and deep local relationships have allowed the team to be recognised for the impact it’s achieving on behalf of our clients,” said Crerar.

“As we look to the future of Africa, we will continue to focus on sectors that show the greatest opportunity for growth and impact in our region and work with brands and organisations in these industries to build and maintain trust with their stakeholders. 

“Organisations across the continent are looking for increased support in areas such as ESG (Environmental, Social, and Corporate Governance), sustainability and social responsibility work that requires a sound understanding of the impact of trust, which Edelman has spent two decades studying,” she added.