Africa’s economic reset requires moving from ambition to execution
The Africa Commerce Convergence Summit keynote address identified four elements that must converge if the continent is to achieve a meaningful economic reset.
PUBLIC RELATIONS
Edelman Africa gets new CEO to spearhead work across continent
By our News Team | 2022
PR industry veteran moves from leading the South African operation to taking on a pan-African communications role.
Global communications firm, Edelman, has appointed Karena Crerar as CEO for Edelman Africa. This as Jordan Rittenberry, who previously served in the position, moves to the US to lead the Edelman Bay Area Hub in San Francisco.
Edelman Africa is a pan-African communications consultancy which has partners and affiliates in more than 50 African countries. Crerar was previously Managing Director of Edelman South Africa.
“I feel privileged to be part of such a strong, entrepreneurial, fast-growing business. Between our global network, and our teams and partners across Africa, we offer unprecedented access for our clients,” said Crerar.
“We’ve made sure to build long-term partnerships, offering our clients a lot more value than just dots on a map. This has made it possible for us to build a proven track record across Africa, meaning we can deliver real cross-continent delivery for clients across Africa.”
Image by Mudassar Iqbal from Pixabay
SA and Kenya teams honoured at Sabre Awards
Edelman Africa’s ability to reach audiences across Africa has recently resulted in both its South Africa and Kenya teams being honoured at the Sabre awards across a variety of categories, including being nominated as the PRovoke Media 2022 African Consultancy of the Year.
“What has been particularly exciting is the achievements of our Edelman Kenya office. Launched only two years ago, its purposeful, tactical work and deep local relationships have allowed the team to be recognised for the impact it’s achieving on behalf of our clients,” said Crerar.
“As we look to the future of Africa, we will continue to focus on sectors that show the greatest opportunity for growth and impact in our region and work with brands and organisations in these industries to build and maintain trust with their stakeholders.
“Organisations across the continent are looking for increased support in areas such as ESG (Environmental, Social, and Corporate Governance), sustainability and social responsibility work that requires a sound understanding of the impact of trust, which Edelman has spent two decades studying,” she added.
Momentum Group appoints chief marketing and communications officer
Vongani Mageza brings more than 20 years’ experience across financial services and FMCG) companies such as FNB and Diageo.
AI and algorithm-led engagement among the challenges facing marketers
AI agents will influence shopping, algorithms will supersede social connections, and the clip economy will change how brands connect.
Absa bank launches pan-African campaign with athlete Eliud Kipchoge
The brand partnership includes a new TV commercial featuring Kipchoge, digital storytelling, wellness initiatives and community programmes.
How traditional trade is being reimagined, but remains ‘traditional’
Modern retail in Africa is still dwarfed by the traditional trade. Marketers who dismiss this relationship-heavy retail model do so at their peril.
How luxury brands become a source of meaningfulness for employees
Research finds brands don’t just sell products. They can also provide employees with stories through which they feel their work is meaningful
Redefining honesty in a crisis: Why truth alone is not enough
Honesty must be demonstrated through transparency, accountability and action – shaping both reputation and future trust following a crisis.
Lesotho bank’s culturally intelligent campaign beats bigger rivals
In the funeral plan category, where most advertisements look like an obituary, Standard Lesotho Bank opted to ‘sell the cow’, not the policy.
AMC magazine brings latest news and insights for Africa’s marketers
Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.
Global study of marketers and agencies is coming to Kenya for first time
CEO of Scopen says the expansion into East Africa is a natural progression following the success of the research in South Africa.
Huge African and Caribbean trade potential can be unlocked, study finds
Report says around 80% of Africa’s annual goods export potential to the Caribbean remains untapped.