TikTok will take over social media, leaving other platforms to adapt

By our News Team | 2021

Trends report predicts that TikTok is on its way to dominance in 2022 and other platforms will be scrambling to emulate its approach.

Is TikTok well on its way to social media dominance, leaving other platforms to adapt in its wake? The answer, according to one recent study, is ‘yes’.

The ‘Social Media Trends Report’, released by consumer intelligence company Talkwalker in conjunction with marketing-software developed HubSpot, predicts other social media will be playing catch-up with TikTok next year.

“If there is one trend that is almost guaranteed as we move into 2022, it’s the continued domination of TikTok. The short-term video platform has broken download records, quickly becoming the go-to app for connecting with current and future consumers,” the reports says.

Rise of TikTok

Image by antonbe from Pixabay

“Powered by a highly personalised content recommendation system, TikTok can help brands gain exposure to, and connect with, a qualified, engaged audience. As the app looks to introduce an e-commerce aspect and monetization model, brands that want to connect with consumers need to be TikTok savvy.”

Milestone of one billion monthly users

According to the website Social Media Today, TikTok has continued to steadily grow, and build on its foundations, and has now reached a new milestone of one billion monthly active users.

It says the platform has generated huge audience response and has quickly become the template for the next stage of social media development, with almost every social app now seeking to copy TikTok’s key elements and align with evolving usage trends.

“Indeed, Snapchat, Facebook, Instagram and Pinterest are all in the process of trying TikTok-like options – which, given TikTok’s meteoric rise, makes perfect sense,” Social Media Today says.

“For context, TikTok has gone from 54-million users in January 2018 to a billion now, meaning it added some 950-million users in around 45 months. Instagram went from 100-million actives in February 2013, to a billion in June 2018 (66 months), which is not directly comparable due to different rates of mobile connectivity, usage, etc. But it does provide some measure of TikTok’s success.”

Dr Kin Kariisa

Group CEO - Next Media

Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

  • Other current and previous roles played by Dr Kin Kariisa:
  • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
  • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
  • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
  • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
  • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.