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SOCIAL MEDIA

TikTok will take over social media, leaving other platforms to adapt

By our News Team | 2021

Trends report predicts that TikTok is on its way to dominance in 2022 and other platforms will be scrambling to emulate its approach.

Is TikTok well on its way to social media dominance, leaving other platforms to adapt in its wake? The answer, according to one recent study, is ‘yes’.

The ‘Social Media Trends Report’, released by consumer intelligence company Talkwalker in conjunction with marketing-software developed HubSpot, predicts other social media will be playing catch-up with TikTok next year.

“If there is one trend that is almost guaranteed as we move into 2022, it’s the continued domination of TikTok. The short-term video platform has broken download records, quickly becoming the go-to app for connecting with current and future consumers,” the reports says.

Rise of TikTok

Image by antonbe from Pixabay

“Powered by a highly personalised content recommendation system, TikTok can help brands gain exposure to, and connect with, a qualified, engaged audience. As the app looks to introduce an e-commerce aspect and monetization model, brands that want to connect with consumers need to be TikTok savvy.”

Milestone of one billion monthly users

According to the website Social Media Today, TikTok has continued to steadily grow, and build on its foundations, and has now reached a new milestone of one billion monthly active users.

It says the platform has generated huge audience response and has quickly become the template for the next stage of social media development, with almost every social app now seeking to copy TikTok’s key elements and align with evolving usage trends.

“Indeed, Snapchat, Facebook, Instagram and Pinterest are all in the process of trying TikTok-like options – which, given TikTok’s meteoric rise, makes perfect sense,” Social Media Today says.

“For context, TikTok has gone from 54-million users in January 2018 to a billion now, meaning it added some 950-million users in around 45 months. Instagram went from 100-million actives in February 2013, to a billion in June 2018 (66 months), which is not directly comparable due to different rates of mobile connectivity, usage, etc. But it does provide some measure of TikTok’s success.”

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