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SOCIAL MEDIA

Avoid common posting pitfalls by having a strategy and brand voice

By our News Team | 2022

The online world is full of avoidable social media blunders by businesses. Here are some of the common ones.

Depending on how you use it, social media can either make your business a digital marketing darling or an out-of-touch pariah to be mocked and avoided.

Writing in Entrepreneur magazine, Adam Petrilli, CEO and founder of US-based online reputation management company NetReputation.com, warns that self-inflicted online damage not only hurts an organisation’s social media efforts; it can do major reputational damage that dents brand integrity and revenue over the long run.

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He lists some of the biggest social media blunders. Among them:

Posting from the wrong perspective

Posting business updates from an individual’s point of view may seem harmless enough. But straying too far from your brand’s voice can create real audience disconnects that have lasting consequences for your brand, injecting a sense of personal feeling or bias that alienates users and ultimately undermines your messaging. 

No matter your brand or industry, keeping your social media strategy on track means maintaining a consistent brand voice throughout, and ensuring your marketers are always posting from the company’s point of view and not their own.

Seizing on the wrong trends

Latching onto the wrong trends is one of the faster ways to bump your social media management off the rails. Unfortunately, it’s also an all-too-common trend among businesses seeking a quick boost in visibility. It inevitably links brands to irrelevant memes or hashtags that leave followers and the public shaking their heads.

While every social media channel offers plenty of space to experiment and try something fresh, it’s important to understand what that latest trend is all about before doing anything rash. 

Jumping into the wrong conversations

Involving your brand in the wrong conversation is a serious but preventable social media blunder that generates significant public blowback with lasting repercussions for your business. That’s because joining social chatter and discussions that aren’t aligned with your message or your purpose doesn’t only position you as out of touch; it can also quickly transform your brand into a social media laughing stock, hurting brand integrity and customer relationships in the process.

While there are certainly cases where joining the conversation can reinforce and even bolster your messaging, it’s critical to do your homework before diving in. Conversations that align with your brand, customers and culture are great, but be absolutely sure they do before chiming in.

Read the full article here.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.