
Public Relations
Communication firm receives recognition for its work on the 2021 Marine Protected Areas (MPA) Day campaign.
SOCIAL MEDIA
By our News Team | 2022
Advertisers can develop a brief and share it with the platform’s creator community, who will then produce videos to turn into ads.
Video-based social media platform TikTok says it is launching a new advertising product that enables brands to connect with creators and crowdsource content for marketing campaigns.
Called Branded Mission, the product is currently in beta-testing and available to marketers in more than a dozen markets, with additional countries to be added later this year.
The new feature allows advertisers to develop a brief and share it with the platform’s creator community, who can then produce videos for advertisers to turn into ads. This in exchange for a potential traffic boost and payment via TikTok’s ad revenue share programme. Creators who have at least 1,000 followers are eligible to participate.
“This new form of two-way engagement between brands and creators enables the TikTok community to have a creative hand in the ads that are a part of a brand campaign and helps brands discover emerging creators broadly across TikTok,” the platform said in a blog post.
“Storytelling brings communities on TikTok together, and this has created a valuable opportunity for brands and creators to work together to create engaging content.”
Photo by George Milton on Pexels
TikTok says that, by using Branded Mission, advertisers can:
Commenting on the announcement, the industry website Marketing Dive noted: “The new feature will likely broaden brands’ creative options, as it could help brands discover emerging talent and provide ample content to choose from to turn into an ad. The product also creates a direct communication channel for brands and creators, potentially removing the need for agencies that offer influencer marketing services.”
Communication firm receives recognition for its work on the 2021 Marine Protected Areas (MPA) Day campaign.
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